What makes the perfect content marketing team? For many companies – and event planners – content marketing ranks pretty high on the agenda. Content marketing is the new SEO, they say. But how should a team be composed to excel at content marketing?
Geotagging macht es möglich!
Eric Fischer, ein Datenkünstler und Software-Entwickler, hat sich die Mühe gemacht, über die letzten dreieinhalb Jahre alle Tweets weltweit mit Geotagging zu verfolgen und sie auf einer Karte darzustellen.
Diese bemerkenswerte Darstellung zeigt Euch auf einen Blick, in welchen Ländern Twitter populär ist und wo nicht – da, wo es heller leuchtet, wurden mehr Tweets mit Geotagging abgesetzt als in den dunklen Bereichen.
In Deutschland ist es recht dunkel, was Twitter angeht – ausser in Berlin. Schon in den Niederlanden, vor allem aber in Großbritannien und in Frankreich ist Twitter deutlich präsenter. Madrid, Paris und London sind Fixsterne! Continue reading Wo funktioniert Twitter und wo nicht? Diese Karte mit 6 Mrd. Tweets zeigt es Euch!
More and more companies start to realize that the philosophy and technologies of social media can improve not only external communication or recruitment. Applied cleverly, social media can take your internal communication, sharing of ideas, collaboration and know-how management to the next level.
The usage of mobile apps for social media and messaging services like What’s App? has tripled last year! Continue reading Social and messaging app use triples – what about event apps?
Just came across this infograpics about the recent growth in social network usage, updated by the Search Engine Journal.
Interestingly, Twitter is currently the fastest growing network. While I am a big fan of this network service, particularly when it comes to
- real-time coverage of events and
- getting a quick overview of a certain topic,
it kind of surprises me, too. Of all the networks, Twitter is definitely the one which is most complicated to infrequent users. However, they changed the interface and the look-and-feel quite a bit in recent months, with the aim to make it more user-friendly. It seems this has worked out.
Since a couple of years, amiando (a subsidiary of XING, the social business network for German-speaking countries), anually publishes a report about the usage and trends regarding social media cultivation for events.
It is always an interesting read for event marketeers, because it allows benchmarking with other organizers. The report also gives some useful tips on how to improve your social strategy before, during and after an event, providing specific recommendations for each of the most relevant networks.
Here are some of the key findings this year:
- ¾ of event organisers consider social media a very important marketing instrument
- The major interest still lies in Facebook, Google+ and Twitter
- Four out of five event organisers are planning to increase their activities in the future.
- Only 20% make use of monitoring tools.
Especially the last finding is a disturbing one, because how do you know if the time and money spent on social networks is worth while when you don’t monitor?
In our company, our Digital Media Manager provides monthly reports to each project manager, giving insights into
- Twitter: How did the number of followers develop? Which influencers have mentioned us? What’s the percentage of fake accounts among our followers?
- Facebook: How did likes and unlikes develop? What were the best performing posts?
- LinkedIn / XING: How did the number of members in our groups develop? How does the activity index per group develop (number of interactions divided by number of group members)?
- General: How did our Klout score develop?
Of course, there is a lot more that can be done, but for an organizer like us, it is a question of how to define a routine and minimize the cost of monitoring.
People are used to rich media content these days. And they expect a decent quality. The beauty of Instagram video is that it delivers quite high quality rich media content, without having to book a video team.
When it comes to trade shows, it does not replace the “good old” review video, produced by professionals. However, Vine and Instagram add authenticity to the mix. There is a great shift towards brief rich media content. No one wants to see 3-4 minute videos any more. The hype around Vine and Instagram is fueling that trend. As a planner, we need to take that into account when creating our social content strategy.
Just yesterday, Instagram introduced a new feature for the video part of the app. With the new release, you can import video from your phone’s camera and apply the video filters to it. This is interesting when you use an external professional camera for video capturing, like a DSLR.
One more reason for me to prefer Instagram over Vine – What is your opinion?