Aktueller Marktüberblick Lead Management Apps für Messe-Aussteller

Die strukturierte Erfassung von Leads auf Messen ist ein entscheidender Faktor für den Messeerfolg. Viele Aussteller gehen immer noch mit Papier-Leadbögen vor – dabei gibt es in der Zwischenzeit eine Vielzahl von digitalen Lösungen für Lead-Generation und Lead-Management. Hier ist ein aktueller Marktüberblick.

How Important is Matchmaking for B2B Events and Trade Shows?

The classic business model of trade shows is selling space. In recent years, though, many organizers have come to realize that this model is facing more and more challenges.

Exhibitors and sponsors are interested in quantifiable business opportunities, in Return-on-Investment that they can measure.

There are various ways how trade shows tackle this challenge, for instance by starting to offer year-round business platforms (e.g.  Toy Fair USA or the O2020 solution that UBM and Alibaba just launched).

An important element, though, is how to make sure that the time spent at a trade show is time well spent. This is exactly where matchmaking takes center stage. But to what extent do planners embrace the opportunities of B2B matchmaking? Do they use a software platform? What are their experiences? How do they get visitors and exhibitors to actively use the matchmaking platform?

These questions are covered by a survey that the company Converve is currently conducting. They want to find out what organizers really value and how they implement matchmaking #eventtech.

I encourage you to take part in the survey, the results will be a great benchmarking  for every trade show or b2b event planner. Converve will share the results on their blog.

Click here to start the survey.

 

Was macht die Digitalisierung mit der MICE Industrie?

Alles, was digitalisiert werden kann, wird digitalisiert, so heißt es. Aber was bedeutet das genau für die Messe-, Kongress- und Event-Branche? Der Digital and Innovation Day des German Convention Bureau GCB am 8. Dezember 2016 versucht, Licht ins digitale Dunkel zu bringen.

Event Experience: 35 Tipps wie Ihr bessere Messe- und Kongress-Erlebnisse schafft

Meeting Design bzw. Event Experience Design sind aktuell in aller Munde. Und tatsächlich ist es richtig: Mit der Art und Weise, wie lange Zeit Konferenzen, Messen und Events gestaltet wurden, kommt man heute nicht mehr weiter.

Warum ist das so? Und was umfasst Event Experience Design alles?

Case Study: Change Congress 2015

Change Management ist eine Herausforderung, der sich viele Unternehmen stellen müssen – quer durch alle Branchen. Wandel kann wehtun, ist aber unumgänglich, um der digitalen Transformation gerecht zu werden.

Die Handelsblatt Fachmedien GmbH, eine Tochtergesellschaft der Verlagsgruppe Handelsblatt, gibt die Zeitschrift „OrganisationsEntwicklung“ heraus, die sich mit genau diesen Themen beschäftigt. Unter dem Motto „Lost in Change? Wirksame Wandel-Strategien in einer dynamischen Welt“ organisierten die Handelsblatt Fachmedien nun erstmals auch den „Change Congress“.

Die sehr erfolgreiche Erstveranstaltung in Düsseldorf im November 2015 haben wir als Dienstleister für Bewegtbild und Fotografie begleitet. Was wir dort genau gemacht haben, möchte ich hier als Fallstudie vorstellen.

Advantages of Brand Activation and Effective Event Management

This is a guest post by Sarah Hill, professional blogger and Marketing Manager at Group7Events based in London.

Any company looking to get ahead in its respective industry knows the importance of portraying its brand in a positive way. This can be achieved in multiple ways, but one of the more promising and growingly popular approaches has been to use brand activations to enhance a brand’s visibility and positive associations among the target audience and beyond.

But what is brand activation?

How To Boost Event Success With A Great Website

What does your website have to do with your event success? Let me tell you about a little incident I recently had.

A couple of weeks ago, I attended a trade show event as a visitor. Since I planned to travel by train, I wanted to check opening times and directions before booking my ticket. So the first thing I did was Google the trade show because yes, I am the kind of person that would Google the grocery store next door to check if it’s still open.

While a part of me went “Cool, back to the 90s!,” another part of me was shocked and could not believe their eyes when I realized the trade show did not have an event website.

In the end, I found out about opening times etc. through the website of the exhibition venue, but what about all the potential visitors the show (almost certainly) lost by simply not having a good website in place?

Agritechnica – Content Marketing at Its Best!

We’re talking a lot about content marketing these days and how it can help to create a buzz around your events – even a long time before the show really starts, when you usually do not get much attention share.

Agritechnica in Hannover is the biggest trade show in the world when it comes to space occupied under one roof. But it is not just a show around agricultural technology, it is a mecca for everyone with a passion for agriculture on a worldwide level.

Hence, the Agritechnica team is active on a number of social channels and follows a pretty interesting content strategy:

The Perfect Content Marketing Team: Shrink + Journo + Geek!

What makes the perfect content marketing team? For many companies  – and event planners – content marketing ranks pretty high on the agenda. Content marketing is the new SEO, they say. But how should a team be composed to excel at content marketing? 

Das perfekte Content Marketing Team: Psycho-Journo-Data!

Wie sieht das perfekte Content Marketing Team aus? Für viele Unternehmen – und auch Event-Veranstalter – steht Content Marketing hoch auf der Agenda. Content Marketing sei das neue SEO, sagen viele. Aber wie muss ein Team beschaffen sein, um den Anforderungen, die Content Marketing mit sich bringt, gewachsen zu sein?