Tag Archives: event app

Event Technology

My Love-Hate Relationship with Event Technology

This article was originally featured in the MICE World Magazine Singapore, click on this link to access the original post. I am honored to stage a session at their upcoming MICE World Intel event in Singapore, 17 April 2015.

The brave new world of technology, wearables, and gadgets is fascinating, isn’t it? Do you also belong to the posse that needs to get their hands on every new gadget out in the market?

Does your mind tell you: “Bah, this new Apple Watch, I really don’t need it.” But somewhere deep inside, you’re really craving for it? Well, welcome to the club!

But hold on: As event organisers, we sometimes get carried away only too quickly when it comes to technology. We tend to lose touch with how most humans want to interact when meeting people: F2F and not FB2FB (face-to-face rather than Facebook-to-Facebook). Continue reading My Love-Hate Relationship with Event Technology

Event App for Zukunft Personal trade show with networking features just launched

Today, we launched the new app for the leading trade show for human resource management, HRM Expo (Zukunft Personal), taking place 14-16 October 2014 in Cologne.

Besides the event schedule (with reminder functions), the exhibitor lists and floor plans, the app has quite some interesting networking features.App_ZukunftPersonal

Users can login with their LinkedIn, Twitter or Facebook profiles, send each others private messages and contribute to a timeline in Facebook-style. Thus, attendees and exhibitors can get in touch with each other already before the show, share their impressions from the show floor and take part in quick polls inside the app.

Other nice features are that you can use the app also in offline mode, once you have finished the app download. That makes it easy to plan your trip, the exhibitors you want to meet and the sessions you want to attend while on the plane or in other locations with limited connectivity.

As I stated in one of my previous blog posts about current app usage trends, I believe it is necessary to give your target audience a good reason to download your app. Judging by the take-up that happened already on day one of the app launch, it seems we have hit the right tone.

On top of things, we managed to offset the cost by a sponsor already with the first edition.

Click here to download the app in case you want to give it a try (available for iOS and Android). The app is based on the technology by the provider Attendify.

Latest app usage statistics – What do they mean for event apps?

Screenshot at Sep. 09 21-04-51

At first glance, the bare figures that Comscore have revealed last week can be pretty discouraging for event app providers – as well as for organizers implementing an app for their conference, exhibition or event.

The full report can be viewed here, but let me summarize the key findings:

  1. In Germany, two thirds of the 40 million smartphone users haven’t downloaded a single app during the last month! People have become reluctant to add more and more apps to their phones.
  2. Du to the fact that smartphone penetration is still on the rise, the app economy is growing, but at a decreasing rate. Market saturation is coming nearer.
  3. While downloads are decreasing, internet usage via mobile apps is on the rise. In the USA, digital media time spent on mobile apps is already at 52%! People have their favorite apps that they use more and more often.
  4. Overall, digital media time spent on mobile platforms (apps, browser) in the USA is at 60%, desktop down to 40%, with a strong tendency towards further mobile internet growth.
  5. In Germany, the most used apps are Facebook (including WhatsApp and Instagram), Google (incl. maps, search, YouTube), Amazon, Ebay, Weather and a couple of news apps including Kicker (football). That… is pretty much it.

What do we event marketers make of these facts? Here are seven tipps:  Continue reading Latest app usage statistics – What do they mean for event apps?

Google conference app source code now available for free

Yesterday, Google revealed the source code information of the app they provided for their i/O conference 2014 on the Android developers blog. Hundreds of thousand people had downloaded the app.

In the blog post, Bruno Oliveira, Tech Lead of the I/O app project states “If one of the goals of the app is to be useful to conference attendees, the other primary goal is to serve as a practical example of best practices for Android app design and development.”

Google App
Picture taken from the Android Developers blog

Continue reading Google conference app source code now available for free

Matchmaking Services by Deutsche Messe AG

In my new assignment (which kind of keeps me busy, as you can tell from the decreased number of blog posts recently ;-) I work closely with Deutsche Messe AG in Hannover.

Running some of the most important tech events like CeBIT and HANNOVER FAIR, they are quite advanced in offering top-notch digital services to exhibitors and visitors. You may want to check their mobile app technology (example: CeBIT app) to get an idea.

Using the app via wifi network connection on the fairgrounds is free-of-charge, while you have to pay for using the wifi network for other services like email or browsing.

An interesting service is Match-and-Meet. It allows visitors and exhibitors to connect before the show, meet up on site (even if you don’t exhibit at all at the show!) and stay in touch after the show. The online service costs 300 EUR for a year’s subscription (for exhibitors at Hannover events, non-exhibiting suppliers pay 600 EUR).

Here, you’ll find more about how to use the services as a visitor or as an exhibitor.

For an event prof, this is definitely worth taking a look at, because ultimately, we show organizers are all longing to offer platforms to connect supply and demand in an efficient and structured way – and by means of a working business model.

Connecting event participants – an interesting attempt based on a mobile app

Too bad I can’t go to TEDx RheinMain this time, because it coincides with the World Publishing Expo. Darren Cooper and the team around the TEDx community in Frankfurt have put together another great program around the topic “Everything communicates”. Here’s more information.

I also became aware that they are including WeLink in their event app. This is a social platform as a service for mobile apps that helps event participants find and connect with like-minded peers.

Will be interesting to follow how that works. Is it just for gadget-lovers or does it have a real value for event participants. Obviously, I am one of the first category, but it’d be interesting to see if that works on a broader scale.

What are your experiences with such tech-based tools?

Here’s a little video about WeLink, and here you can download the TEDx Rhein-Main app.