Last week, I had the pleasure to conduct a sales training with 14 very talented event sales managers in Singapore. The workshop was part of the Masterclass Series that Lighthouse Independent Media stages.
Events, trade shows and conferences are different animals to sell. With a wide range of stakeholders (visitors, exhibitors, the organizers, their shareholders, press, bloggers, sponsors, online- vs. offline audiences etc.) and their varying motives, standard sales trainings often fail to meet the requirements of sales staff for events.
Subsequently, the learning objectives of the workshops in Singapore were Continue reading How to Boost Expo and Sponsoring Sales: Masterclass in Singapore