Category Archives: Vmax for exhibitors/sponsors (V=Value)

Exhibitors and sponsors require a lot more than just square meters. In order to impress potential customers, innovative presentation platforms have to be designed.
Aussteller und Sponsoren fordern weit mehr als nur Quadratmeter. Um potenzielle Kunden zu beeindrucken, sind innovative Präsentationsplattformen gefragt.

Eventex: My Five Takeaways From Sofia

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They say, when you attend an event, and you take away at least five things that you learned – or five people that you met who will potentially play a role in your personal or professional life – then it was a good event for you.

Well, according to that yardstick, Eventex in Sofia was a fabulous event!

Not only have I met lots of great people (speakers, tech providers, attendees, all of them Eventprofs). There are at least five takeaways that will definitely influence the way I go about event management, and they will also have an impact on the way I do consulting and training for event organizers .

What were the most sticky learnings from my personal perspective? Continue reading Eventex: My Five Takeaways From Sofia

‘Delete This Email!’ Why Mobile Email Matters to Your Business

This is such a great post about the most important marketing tool for event marketers – email – that I simply could not resist to re-blog it here.

You’ll even find a case study on why the TED Talk newsletters are so great!

Check it out here:

‘Delete This Email!’ Why Mobile Email Matters to Your Business.

Content World – neue Konferenz zum Thema Content Marketing

Management Forum, die Konferenz- und Messe-Tochtergesellschaft der Verlagsgruppe Handelsblatt, organisiert vom 12.-13. Oktober 2015 in Frankfurt die Konferenz und Messe Content World. Mit interessanten Sprechern und geplanten interaktiven Formaten kann man sehr gespannt sein, wie die Experten von der Handelsblatt-Gruppe dieses Thema aufbereiten.

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Content Marketing ist in aller Munde, aber viele Industrien fragen sich, wie sie unterhaltsame, nützliche und informative Inhalte erstellen und vermarkten können – und damit natürlich ihre Kunden begeistern und ihre Umsätze steigern können. Dazu gehört auch die Event- und Konferenz-Branche selber.

Weitere Infos gibt es unter www.contentworld-forum.com. 

Eventex Awards: Inspiration for Event Professionals

IMG_0333Once again, I had the honor to be a member of the Eventex Awards jury.

This year, the Awards are presented in 11 different categories, and there is a public voting, too. More than 2000 people have already cast their vote for exciting projects and technology suppliers.

Why don’t you become a part of it? Be inspired by the great examples of event excellence!

Click here to access the public voting: www.eventexawards.com/2014/ 

 

5 Awesome Event Websites

5 Cool (1)During a recent workshop about content marketing for trade shows, conferences and events that I ran with a client, we analyzed great event websites and how they tell the event’s story at one glance.

Here are some of the pages we found particularly exciting, and why. Continue reading 5 Awesome Event Websites

#Eventprofs community explained simply – That’s why we do what we do!

This video pretty much sums up what got us into this profession at some point – and why it’s so hard to get off that roller coaster :-)

By the way: Should you not know the Twitter community that gathers around the hashtag #Eventprofs, it is now time to check it out. All guys using this hashtag are great advocates for our profession, and they love sharing stuff that can advance your careers and make you a better event organizer!

Thanks Jifflenow for this inspirational video!

How to select the best ticketing tool for conferences or exhibitions

In recent years, more and more systems for delegate management, registration, ticketing and payment have entered the market. With new developments in the mobile sphere and solutions like Apple Pay coming up, the advancements will continue. Time to take a closer look at what the various systems on the market have to offer, which features are available and what are the different pricing models and ranges.

Many event planners still use home-made solutions, but they realize that with the advanced requirements from the market side, these systems are causing more problems than solutions.

At the end of the day, collecting income from delegate or visitor entrance tickets is the core process for any successful event!

Further below, you’ll find an overview of what systems are on the market. But before we come to that, let’s take a look at what are the 10 most important decision criteria when selecting a vendor. Continue reading How to select the best ticketing tool for conferences or exhibitions