Twitter marketing is quite important when you want to use that platform to expand your reach. It is not just simply another communication channel, it is a medium for dialogue with peer groups. Done right, it can help to grow beyond the scope of your “usual suspects” that know you anyway.
Conference and trade show organizers as well as associations can benefit from Twitter. But how to do it right? How can you be relevant to your audiences on Twitter and gain followers?
I found this interesting infographic by eLearners that explains some of the psychology behind the microblogging service.
You may find my previous post on tips how to get more Twitter followers interesting.