Tag Archives: brand activation

brand activation

Advantages of Brand Activation and Effective Event Management

This is a guest post by Sarah Hill, professional blogger and Marketing Manager at Group7Events based in London.

Any company looking to get ahead in its respective industry knows the importance of portraying its brand in a positive way. This can be achieved in multiple ways, but one of the more promising and growingly popular approaches has been to use brand activations to enhance a brand’s visibility and positive associations among the target audience and beyond.

But what is brand activation?

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