During a recent workshop about content marketing for trade shows, conferences and events that I ran with a client, we analyzed great event websites and how they tell the event’s story at one glance.
Here are some of the pages we found particularly exciting, and why.
Bits and Pretzels, Munich
What is the story of your event? Can you sum it up in one or two sentences? We all know how difficult that is. Bits and Pretzels is an event in Munich, bringing together people from the startup scene, founders and investors. 3.500 participants at the Löwenbräukeller in Munich. The site is very simple in the current phase of marketing, with a clear call-to-action. Check out how the site will be evolving as the event draws nearer. The site is of course responsive. The Facebook presence provides all the bells and whistles that you need to decide on attending or not.
An event for event organizers. The slogan alone sets the mood for the conference “The International Congress for Event Professionals with a Festival Vibe”. Both functional and emotional, the slogan is at the heart of the responsive website, and the call-to-action is obvious.
Very newsy, but every news item on the site has a reference to what will happen at the event itself. I personally believe it is wrong for an event to try to mimic a news portal for your industry. Content marketing for events always needs a clear reference to why it is a good idea to join the event, and SXSW manage to bring that message across in a great way!
MarketingSherpa email summit, Las Vegas
Implementing parallax technology, the website for the Email Summit in Las Vegas tells the story of the event, gives you the main reason to attend and makes it easy to register. As you scroll down, you find more reasons to attend, attendee quotes and more.
Online Marketing Rockstars, Hamburg
A pretty cool event title to start with, the Online Marketing Rockstars Conference has quite a self confident slogan “State of Digital Marketing”! With emotional embedded video on the start page and again a clear call-to-action, the site whets your appetite to join. Interestingly, Online Marketing Rockstars started out as a network and a newsletter before they decided to start their conference.
Enjoy the examples and be inspired!
Do you feel your own web and content marketing strategy needs revamping? Let’s talk! Drop me a line at michael.heipel(at)concept-consult.info and let’s discuss how your event marketing strategy can be brought to the next level.