Tag Archives: ifra expo

Elevator pitches and case study contributions: New concepts for the World Publishing Expo Madrid

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Besides a quite significant re-branding and refreshment of the Expo design and “personality”, we have created some new presentation platforms for suppliers at the World Publishing Expo. The goal is to further position the show as the leading showcase for technology to publish news

  • On tablets
  • Mobile
  • In print and
  • Online.

Here’s a recent post I wrote for the event blog, presenting some of those new services.

World Newspaper Week Vienna: Twitter Coverage (Review Part 2)

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2. Twitter coverage

With more than 8.500 followers, Twitter has become the cornerstone of the WAN-IFRA social media strategy. Those followers are very active, as you can see in the Klout score for @newspaperworld of 54, network influence 46. Already before the event, we used Twitter to create a buzz around the World Newspaper Week. Besides delivering interesting content, the success factor was to monitor closely what was tweeted about our event, thank the tweeps that mentioned us and to respond immediately to questions.

Thus, a dialogue emanated from Twitter that was very helpful in spreading the word about the contents of the event. Our social media manager Hannah Vinter did an excellent job at animating the discussion!

The event hashtags #ifraexpo, #wnc11, #wef11, #tablet11, #pfmd11 were clearly communicated online and on site and were used by a lot of tweeps. We used Twapperkeeper to archive and analyze the tweets. The figures amounted to more than 3.600 tweets just for #wef11, sent by 685 unique tweeps – which is a lot more than just the people that were tweeting from the conference hall.

We made an effort to display the discussion on Twitter also onsite and online and engage the participants to join in. On our website, Twitter monitors were integrated. On site, we placed various monitors to display the tweets about the sessions, they were even put on the large screen.

We produced a short clip that was shown on the big screens during the breaks and before the official opening, to promote the social channels and the World Newspaper Week smartphone app.

Randy Covington, our audience facilitator collected feedback and questions from the audience on site and from Twitter. All in all, you can say that Twitter was the lead medium to direct people to the content from our blog, the presentations, videos, pictures and to the coverage by media and delegates.

World Newspaper Week Reviews:

  1. Live-Eventblog
  2. Twitter coverage
  3. The World Newspaper Week iPad and Smartphone app
  4. Exhibitor presentation at the World Newspaper Congress
  5. The delegate survey, implementing Event ROI methodology

World Newspaper Week Vienna: What went well from the organizer’s perspective (Part 1)

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Puh, what a week…

Six consecutive days filled with meetings, events and lots of work. My excel file listing all events during the World Newspaper Week 2011 was 12 pages long. I am very proud of the WAN-IFRA team that did an amazing job organizing the Vienna events! Worked hard, partied hard, always smiling and helping each other. Great, guys!

Ca. 8.000 visitors attended IFRA Expo, and more than 1.000 delegates from almost 100 countries took part in the 63rd World Newspaper Congress and 18th World Editors Forum.

We managed to raise the profile of our organisation. The events in Vienna contributed a lot to WAN-IFRA’s mission of promoting the freedom of press and quality journalism, along with the task of sustaining and innovating the business models of news media publishers.

As always, not everything went to perfection, but quite a lot did turn out very well. There are some event marketing elements that I would like to describe on my blog, because they proved to be particularly successful.

Notably:

  1. The Live Eventblog (with Youtube, Flickr and Slideshare integration)
  2. Twitter coverage
  3. The World Newspaper Week iPad and Smartphone app
  4. Exhibitor presentation at the World Newspaper Congress
  5. The delegate survey, implementing Event ROI methodology

It’s just too much for one blog post, that is why I’m going to split in in several entries. Let’s start with the…

1. Live Eventblog

Our team of bloggers covered the whole World Newspaper Week in a Live Eventblog. The team consisted of our own journalists and journalism students. They provided write-ups of each session, enhanced by pictures from our WAN-IFRA Flickr page, short video interviews with the speakers from our Youtube channel and the presentations that were put on our Slideshare page. Our photographer uploaded all pictures on Flickr in dedicated sets that were set up before the event. Immediately after the sessions, pics, videos and presentations were available to feed the live blog and our social media channels.

Particulary Slideshare proved to be very successful. We registered a total of more than 500.000 views (!) on our presentations. A lot of those views came directly from Slideshare, so it gave us a coverage that went way beyond what we could have reached on our website alone. During the event, a lot of our presentations were featured on the Slideshare homepage under Top Pro Content, which pushed the views even further.

To give an example: The presentation of WAN-IFRA CEO Christoph Riess about the World Press Trends 2011 got a total of 41.800 views, with 389 views coming from our live eventblog.

We added a pre-page to all the presentations before uploading, so they all carried the event design and a “Mark your calendar” field to advertise next years’ event. Immense visibility for the next editions!

Bottomline: By combining our own event blog with social media, the coverage got amplified significantly. On our website, we implemented a Social Media Newsroom that displayed all our channels in one place, plus the blog feed and press releases we issued during the week. Evidently, we also fed our Facebook, LinkedIn and XING pages with the content generated at the event.

Here you’ll find more about the important role that Twitter played in the event live coverage.

World Newspaper Week in Vienna: Media managers will discuss the future of the news media

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The environment could not be more exciting: The World Newspaper Week in Vienna, 10-15 October 2011, is taking place in an era that is characterised by fundamental changes in media use, revolutionary new technologies and the search for promising business models.

This event brings together the leading events of the worldwide newspaper community in a single location: the 63rd World Newspaper Congress, the 18th World Editors Forum and IFRA Expo.

So what awaits visitors in Vienna?

We have been able to organise an absolutely top-class programme! Let’s begin with IFRA Expo: With its clear focus on cross-media, it is definitely the right choice to find out about the latest trends for print, online, mobile and tablet publishing.

Our Media Port will present innovative publishers from all over the world with their recipes for success. These will include the Sunday Times from the United Kingdom, Salzburger Nachrichten, Red Bulletin and Gazetto dello Sport from Italy.

Participation in the Media Port, including the “Women in Media” networking lunch designed especially for women working at newspaper publishing houses and supplier companies, is free for visitors attending IFRA Expo (10-12 October).

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