Tag Archives: WAN-IFRA

Social media activities at the World Publishing Expo 2012

This is a post I originally wrote for the World Publishing Expo 2012 event blog, but I thought it’d be a good idea to reblog it here. It gives an overview of the social media activities at the event, where social networks not only play a role in the communications, but also in their importance for news publishers, hence as an Expo and conference topic:

Social networks play a major role for publishers, for interaction as well as traffic generation. In some cases, they already bring more visits to news websites than Google! Consequently, social media will be discussed as a topic at the World Publishing Expo (IFRA Expo & Conference) in Frankfurt.

Social Media Stars!

If you want to learn from the Social Media Stars, I recommend attending the Media Port Session “Social Media Best Cases” on Tuesday, 30 October, 14.00 h – 16.30 h. This session will be moderated by the World Editors Forum Director Cherilyn Ireton and present the winners of this year’s XMA Cross Media Awards and their success stories – publishers from around the globe that have excelled at integrating readers and users via social networks.

XMA Cross Media Award Celebration

Network with the Social Media Stars and have a drink together during the Happy Hour on Tuesday, 30 October, 18.00 – 20.00 h at the Media Port. The winners of the 2012 XMA Crossmedia competition come from Austria, Croatia, France, Germany, Norway, Singapore, Sweden, United Kingdom, Venezuela. You’ll hardly find such a group of dedicated and skilled social media experts from around the world in one place anywhere else!

Tweetup Tuesday, 30 October, 18.00 h

There will also be a special area for a tweetup during that Happy Hour at the Media Port, so that you can meet your Twitter friends in real life. Sign up here for the tweetup and connect with your Twitter peers already before the event.

Exhibitors on Social Networks

In the online catalogue, you can find all the exhibitiors that offer solutions for social media integration, content management and editiorial workflows. Click here to find those vendors and the services they offer. There’s almost 70 of them out of the 250+ exhibitors that attend the Expo!

On our blog, we have published a list of all the Twitter names of the World Publishing Expo exhibitors, so that you can easily follow them.

World Publishing Expo (IFRA Expo & Conference) on social networks

Of course, WAN-IFRA also tweets, blogs and what have you from the event! The best way to follow the event on social media is via Twitter:

  • WAN-IFRA: With more than 11.000 followers, a great resource for news and links about the publishing industry @newspaperworld
  • Event hashtags: #wpe12 #ifraexpo 

Here’s an overview of where you’ll find the World Publishing Expo 2012 on social networks (with direct links, e.g. LinkedIn, XING, Youtube, Flickr).

Some facts about Frankfurt/Rhein-Main, the venue for the World Publishing Expo 2012

Some facts about Frankfurt/Rhein-Main, the venue for the World Publishing Expo 2012

Frankfurt is a media hub and an economic “big fish”. It is the venue for IMEX and also for this year’s World Publishing Expo. Find some background about the venue at this link.

Developing new markets, new audiences, new approaches: A recent presentation

The newspaper industry is in a period of transition. No stone has been left unturned, hence the worldwide industry body for this sector needs to change, too. At the recent Association Congress in London  I gave a presentation about the challenges that WAN-IFRA, the World Association of Newspapers and News Publishers currently faces and what we do to develop new markets, new audiences and new approaches for our events.

The session was recorded using a technology that combines slides with the speaker commentary, and as soon as this is online, I’ll update this post accordingly. I guess without the explanation, the slides are not so useful.

The Association Congress in London proved to be very helpful for an Association Manager like me. It gives you a lot of inspiration where the non-profit industry is heading, what are new trends, and it allows you to network and benchmark a lot with peers. Obviously, social media was one of the hottest topics there, and consequently there was quite a lot going on on Twitter around the Congress.

I also liked the way that technology was used to facilitate networking among the delegates. Damian Hutt, the Congress Director, implemented a networking device provided by the supplier SpotMe, which had a bunch of features to get in touch with other attending  peers. See the video below for more information about their devices. The only problem with this technology really is that you have to carry yet another device – on top of your mobile phone or tablet if you use such a device… And of course you have to learn how to use it, which is not necessarily self-explanatory.

The session where I was speaking was professionally facilitated by William Thomson – and he particularly put an emphasis on audience interaction. As a result, the session was really a conversation rather than just speaking to a crowd – the delegates obviously appreciated this format!

Next year, the Association Congress will take place at ACC Liverpool, 15-16 July 2012.