Trade shows and events are multifaceted marketing instruments. When implemented properly, they can
- boost company awareness
- serve multiple PR purposes
- form an important part in recruitment strategies and
- allow benchmarking with competitors.
The importance of selling directly at shows has been declining, however, generating sales leads at trade shows ranks highest for most of the exhibiting companies.
Ultimately, it is the crucial success factor for organizers: Your show is sustainably successful when this criterion is fulfulled – facilitating lead generation via techical tools can be one way to achieve that objective! Continue reading Overview: Tools to capture leads at events and trade shows