This is a guest post by Daniel Maurer, B2B Marketing Manager at eshots, Inc, based in Chicago. Thanks for the helpful advice, Daniel!
“If you’re an event or experiential marketer, you know that capturing sales lead data is vital to proving the ROI of your efforts and driving sales within your organization. Experiential marketing is expensive but it’s also a vital source of qualified leads in segments with high lifetime-value customers like auto, insurance and personal finance. Follow these tips to maximize your event marketing spend and to drive a higher ROI. Continue reading 8 Essentials for Your Experiential Marketing Lead Capture Strategy