Tag Archives: events

Slide Sharing: Gut oder schlecht für Kongress-Veranstalter?

English Version

Wir führen derzeit eine Diskussion in unserer Organisation, die einigen von Euch bekannt vorkommen könnte: Wollen wir die Präsentationen, die auf unseren Konferenzen gehalten wurden, für jeden offen zugänglich machen oder den Zugang beschränken?

Auf der einen Seite verlangen wir durchaus eine Menge Geld für die Konferenzteilnahme, daher haben wir bisher die Präsentationen mit einem Passwort geschützt und auf der Website zum Download angeboten – allerdings nur für Konferenzteilnehmer. Es war eine zusätzliche Rechtfertigung des Beteiligungspreises.

Auf der anderen Seite wächst die Relevanz einer Konferenz wenn die Inhalte verbreitet werden und über soziale Netze geteilt werden. Dies hilft natürlich enorm bei der Vermarktung der nächsten Konferenz – vorausgesetzt, man hat guten Content. Wahrscheinlich wird auch kein potenzieller Besucher von einer Teilnahme abgehalten, nur weil die Präsentationen heruntergeladen werden können, ohne dass man teilnimmt.

Ich würde gern erfahren, was Eure Meinung hierüber ist. Wie handhabt Ihr das? Verkauft Ihr die Präsentationen? Produziert Ihr ein Buch oder stellt die Präsentationen online? Verwendet Ihr einen Slidesharing Dienst?

Hier findet Ihr eine Liste von Slide Sharing Services, die alle verschiedene Social Media Funktionalitäten bieten:

DocStoc

Helium

Scribd

Slideshare

Für Konferenzveranstalter besonders interessant ist Slidepresenter.com, ein Service, der von einer Firma aus Frankfurt am Main angeboten wird.  Er kombiniert Video mit den Slides, man kann die Präsentationen so auf der Website einbetten, social bookmarking und sharing ist direkt möglich, und man kann sogar eine eingebaute Shop-Lösung nutzen, um die Präsentationen zu verkaufen. Klickt auf das Bild unten um einen Eindruck von den Möglichkeiten zu erhalten.

Das Besondere an diesem Service ist, dass es recht einfach ist, sowohl Video als auch die Slides hochzuladen und zu synchronisieren. Man kann innerhalb der Präsentationen springen, und das Video springt automatisch an die richtige Stelle. Eine einfache und kostengünstige Lösung, um Präsentationen und die Sprecher professionell im Web darzustellen.

Man kann entweder die Web-Plattform nutzen um Videos und Slides selbst hochzuladen und zu synchronisieren. Die Firma bietet aber auch einen Komplett-Service an, der auch die Videoproduktion beinhaltet.

Einen ähnlichen Service bietet die Lösung EventCast.

4 Ways to successful Business Development for Conferences and Trade Shows

Earlier this week, I met an organizer whose trade shows are truly “classic”, healthy exhibitions, with huge stands, and growing. He’s in quite a lucky position! However, many exhibitions and conferences that have worked for many years are faced with the need to change and innovate.

Considering what the options are, I think you can somehow cluster the possible directions of innovation in 4 growth areas. Whatever you try to improve and whatever strategies for your events you try to develop, it is a good idea to focus on those 4 key factors. They can breath life into our business models.

Let me call them the 4 diamonds of trade show and conference business development, and I think all 4 are equally important for event strategy development:

1. 360 degrees visitor experiences

Seeing the whole event through the eyes of the visitor is key to developing a lasting experience. And that starts already way before the event itself takes place, and it continues after the show, too. Try to explore what your attendees really value, and deliver the utmost service. When thinking about business development and how to improve your show, this is an ideal starting point. I have compiled a number of best practice examples from around the world here in my blog, which you can find here. They cover experience design, interaction tools as well as new event formats like un-conferences, that put the visitor right in the center of the action.

2. Digital technology

It seems that the opportunities that event and trade show technologies offer have mushroomed in recent years. Whether you’re set out to streamline your processes, deliver better service, enhance the event experience, lower your cost or improve the team performance, the solutions are there. Click here for a list of amazing event tech trends that take your event to the next level. Virtual events, apps, cloud-based online services, SaaS, augmented reality… there are lots of opportunities out there at your disposal to “augment” your event performance.

3. Vmax for exhibitors and sponsors (V = Value!)

Exhibitors are no longer satisfied just by booking space and doing their thing on their own stand. They require additional promotional opportunities that make them stand our from the crowd and communicate their brand in an optimum way.  Creativity and exclusivity are key factors, and involving the exhibitors in the creation process of such branding opportunities is always a good idea. Click here to find examples of how organizers offer enhanced branding for their exhibitors and sponsors.

4. Social Media

I am convinced social media will revolutionize the way we communicate around our events and market them. Dialogue, not monologue is the way to move forward. The classic communication channels like website, email marketing, brochures etc. are anything but dead! But a good mix of all those marketing activities is advisable – with a growing percentage of social media cultivation. Check my blog entries on social media for events here for inspiration.

I think it is recommendable in any strategy process or brainstorming session for trade show and conference organizers to bear those growth opportunities in mind – and to explore best cases where other organizers have implemented exciting new concepts.

Take a look at this great post from Alison Hall with Corporate Meetings & Incentives, on what you can learn from the TED conferences. This is exactly what I mean by being inspired by best practice examples from outstanding minds in our industry.

Let’s continue the discussion here and/or on Twitter!

Augmented Reality: How you can use it in presentations and at events

This is a pretty cool example of how AR can give an experience at a presentation that goes way beyond what you can do with 2D projection (e.g. ppt or video). I guess we’ll see more and more of this stuff at events, because it really has a wow-factor!

Mit AR lassen sich Effekte bei Präsentationen kreieren, die weit über eine reine 2D Darstellung (z.B. ppt oder Video) hinausgehen. Dieses Beispiel zeigt recht beeindruckend, was machbar ist. Ich denke, dass wir hiervon mehr und mehr auf Veranstaltungen sehen werden.

This is also amazing:

Here are some amazing implementations that were shown at the ARE event 2010 in Santa Clara, California, a specialized event for the AR industry showcasing the latest developments.

Hier findet Ihr einige interessante Beispiele, die letztes Jahr auf der ARE in Santa Clara, Kalifornien gezeigt wurden. Die Messe zeigt die neuesten Entwicklungen der Augmented Reality Industrie.

Vienna Tourism Board using 3D mapping tech and interactive LED floor

I love to do events in Vienna – Everything just works, people are very friendly and professional – and the city has quite a cultural attraction, too!

Now look at how the Vienna Tourism Board is marketing the location: Here is an amazing example of a 3D mapping event they did in London. Just beautiful…

And this one is also nice: They built an interactive LED floor in Barcelona to teach people how to waltz. Fantastic job!

Augmented Reality: Couponing could be the next big thing for trade shows…

This implementation is really something that could work nicely with trade shows. Use augmented reality to offer coupons, special offers or any other goodies at trade shows. Particularly for consumer events, this might be a great way to get visitors to interact with exhibitors, offer fun and excitement and give the exhibitors additional promotion opps.

The service provider is Junaio, a company from San Francisco that has offered AR services also for the Mobile World Congress in Barcelona.

================ Deutsche Version ==========================

Ich könnte mir vorstellen, dass diese Anwendung auch gut auf Messen funktionieren kann. Augmented Reality als Mittel, um Coupons und Discounts anzubieten, Sonderangebote oder andere besondere Highlights auf Messen. Speziell für Consumer Messen kann das nützlich sein, um mit den Ausstellern in Kontakt zu treten, Spaß und Spannung zu vermitteln und den Ausstellern eine zusätzliche Promotion-Plattform zu bieten.

Der Service Provider ist Junaio, eine Firma aus San Francisco, die auch AR Dienste auf dem Mobile World Congress in Barcelona angeboten hat.

iPad/iPhone/Android apps for conferences and trade show: Vendors and best practices

Latest update of this post: 30 November 2012

In the meantime, most of the major conferences and trade shows have their own iPhone/iPad or Android apps.

Those apps are used to give orientation on site (exhibitor catalogue and interactive maps, seminar and conference overview, MySchedule functionalities), but they are also great to facilitate interaction between exhibitors and attendees as well as among attendees themselves. Some offer games, digital hand outs and the ability to exchange contact information. Some even include augmented reality features. And of course they can be a cornerstone in your going-green initiative.

Prices for building apps have been going down, and there are whitelabel solutions that allow for easy customizing. I start this post with the intention to update it regularly and present exciting implementations of apps for events, so please notify me if you know of more great examples. Click on the images to get access to the download pages or for more information on these best practice examples and specialized vendors.

Sorted in alphabetical order:

A2Z Event Management

The solution from a2z syncs automatically with their event management software, so that changes in floorplan or programme are reflected across all channels. Provided you use their software for the event organization, too, of course.

Active Network Events

Not really an event app, rather a fully integrated solution. Highly customizable, more on the expensive side, but very flexible. Check out what Active Network Events did for the Cisco Live! Event 2011.


Amiando / Conference2Go

Amiando is well known as a provider of ticketing solutions. It was just a question of time when they would enter the mobile event service arena as well.

In addition to a full agenda which delegates can transfer to their own diaries, the app also provides an integrated attendee search tool and messaging platform to facilitate networking.

Appbaker

At the recent TEDx Rhein Main event, I came across the company Appbaker who offers a SaaS solutions to build you own event app. Behind the company is NetQuest, one of the leaders in traditional Web Content Management systems. Click on the image to download the very nice TEDx Rhein Main app.

Conference Compass

Since 2009, this Dutch company builds apps for several platforms for all kinds of conferences. An impressive 12.000 people have downloaded the app that they built for the European Society of Cardiology.

Conference Handbook

This solution provider from the US equips you with a spreadsheet to gather all necessary information to build the app, and then they roll it out for you. Platforms: iOS, Android, Blackberry, Windows Phone 7.

Core-Apps

This company is specialized on trade show apps, and their product “Follow me” delivers routing to stands, interactive floor plans and the ability to download brochures from exhibitors so you won’t have to carry them around. Find out more in a post on the Talking New Media blog.


CrowdCompass

CrowdCompass from Portland/Oregon develops native iPhone, iPad, Android and BlackBerry apps for meetings, conferences, events and trade shows.

EproMeetingApps

This company from the US puts a special focus on monetizing the event app, by offering ads and sponsoring opportunities. The one price cross-platform applications work as a Native App on the Top 4 Smartphone platforms (Apple iPhone, Android, BlackBerry and Windows Mobile) and may also be viewed via a mobile Internet browser. This cross-platform capability allows organizations to engage the maximum number of users as well as offering sponsors the greatest amount of marketing penetration.


Event Board Mobile

This solution offers everything you need for your conference, plus they put a special focus on the feedback and survey functions. It comes at 699 USD for a customizable version that will have your own event’s look and feel, so it is among the more affordable options.

Event Edge

A vendor from the USA, offering comprehensive native solutions for conferences and exhibitions starting at 1999 USD per event and platform.

Eventmobi

Based in Canada, eventmobi offers an easy-to-use online content management system with instantaneous updates to the app. See the video for more information:


EventPilot

ATIV Software, the vendor that creates the EventPilot software just released the version 6.0. The app is particularly appropriate for complex medical or scientific congresses, with a lot of parallel sessions. You can use filters and sub-sessions to create your personal schedule, and the overview comes with a very helpful color coding. The app supports all important platforms, including the Amazon Kindle Fire.

GenieMobile

The EventGenie solution is used by Reed Expo’s Offshore Europe 2011, among other associations, conference organizers and PCOs. Says Michael Douglas, Marketing Director: “One of the interesting parts of our solution is the corresponding web portal and the CMS tools to manage the apps.”

Goomeo Events / EIBTM Barcelona

The leading event for the business travel industry definitely needs an awesome app. Graeme Barnett went for GoomeoEvents, a French company. Great features, great design, contact data exchange via QR scanning… This one’s definitely worth a download and test.

InLudus

This provider from New York offers mobile applications with features like

  • Gaming towards prizes
  • Electronic transfer of contact information
  • Digital hand outs
  • Digital calendar
  • Speaker sessions information
  • Digital exhibitor directory
  • Interactive maps

InsideGuidance / ART Basel

This is so far the most artistic implementation of a floor plan I have seen. A company from Berlin called InsideGuidance delivers the experience for the world’s leading art exhibition. Their new app for Baselworld, a Watch and Jewellery show, seems even more sophisticated.

At the World Association of Newspapers, we have now used the same technology for the official app “World Newspaper Week” in Vienna. It looks great, you can download it here from the app store or scan the code below with your iPhone or iPad for downloading.

MINT

A number of trade shows and conferences in the Nordic countries use the solution from a company called Delegia, based in Stockholm. It offers delegate interaction and you can also book seminars through the device.

MobileRoadie / LE WEB Conference app

Le Web in Paris is one of the leading Digital Media / Internet conferences. No big surprise they have a great app, too – but what is a bit surprising is that the app was built with the technology of Mobile Roadie. This company usually build mobile apps for artists, musicians like Adele or David Guetta, movies, or even the Dallas Mavericks. So their background is more on the festival/concert side.

Polymash

Producing apps for event organizers as well as authors, artists, designers, photographers, videographers, museums, galleries, news and magazine publishers. Check out their app for the 2012 World Apprecitive Inquiry Conference.

Quickmobile

These guys are specialized in providing mobile event apps for the event, travel and entertainment industries, so their products are quite advanced and correspond perfectly to what an event organizer would require.

I particularly like the video that the organizers of DevLearn 2011 conference published to brief the delegates about the features of the app (built by QuickMobile):

QuickTapLead

QuickTapLead allows exhibitors at trade shows, exhibitions and events to qualify leads and capture lead details easily using their own mobile tablet. QuickTapLead takes minutes to set up, works without an Internet connection, can be used as a kiosk and sends lead data automatically to Salesforce. QuickTapLead is a pay as you go service with no subscription or monthly charges.

Showgizmo

Particularly interesting for exhibitions, when the interaction between exhibitors and visitors is in the focus, as well as lead generation.

Tapwalk

This company from Boston (founded 2010) specializes in applications for airports, museums, amusement and theme parks as well as trade shows. Their focus is to provide orientation through the mobile device. Definitely worth looking at when you organize an exhibition.

TED Conference

Their app is great, yet it is focussed on their great presenters’ videos. You can spend hours just browsing the great content they provide in the app…! However, I do not know who built it.

Top Quark

Top Quark build plugins for WordPress that allow you to create a web app out of one of the most popular content management and blogging softwares, with html5 features. Events like the Event Camp Twin City or WordCamp Chicago have been using it. It is quite affordable and versatile.

Triqle Event Intelligence

I met Gerrit Heijkoop, the person behind the Triqle platform, at the recent ICCA Congress in Leipzig. They provided the mobile event guide for ICCA, which is not such a bad reference! Triqle build web-based apps as well as native apps, and you can use the feed of the web-based apps also for on-site orientation screens.

Tripbuilder

US-based Tripbuilder offers an interesting combination of information on print and mobile app in one go. Their speciality is to give orientation with folding media (maps etc.) and on mobile phones. Find some success stories here.

Twoppy

This is a freemium model to create your own event app with most of the necessary features like program details, speaker bios, maps, twitter stream etc. A great way to design a mobile-friendly website in just a couple of minutes. It is not really an app, though, rather a browser-based application. If you want your own branding and logos on it, it’ll cost you around 150 EUR per application.

In the meantime, you can install a native Twoppy app that lists all upcoming conferences and events that are presented on the Twoppy platform.

Widjet / dmexco

This Cologne-based new media and digital marketing show does a lot of things right, including personalization. They have quite an exhaustive event program, and you can put together your own schedule. A cool new feature in 2011 is the QR code generator and scanner, which allows you to collect virtual business cards at the show. The agency Widjet have developed the app.

XOMO

Xomo is a Vancouver based company with offices in Munich and London. This supplier specialises exclusively in the provision of apps for large events, conferences and trade fairs.

The conference & trade fair app is used by all O’Reilly conferences (Web 2.0 Expo, Strata, Maker Faire, etc), as well as large medical conferences (some of the largest in Europe) Social Media Week 2012, and SXSW. So they are defiinitely worth taking a look at!

Zerista / Mobile World Congress Barcelona

With all the options to connect both with other visitors and with the exhibitors, plus the options to personalize the service, I think the MyMWC app is really outstanding. It goes as far as delivering Augmented Reality experiences, too. US-based Zerista built the app.

Please notify me if you know more providers (I am sure there are plenty more out there) and I’ll update accordingly. Thanks! I also started a discussion about this on LinkedIn.

Check out this guest post I wrote for the Event Manager Blog edited by Julius Solaris, about 8 indispensable features of a kick-ass event app.

You may also be interested in tips to drive downloads of your nice and shiny event app once it is online.

Interactive tools to collect audience feedback at conferences

Gathering feedback from your audience and engaging them is a key success factor for conferences. In the old days, we used to do that during the Q+A session, and maybe with hand signs or the famous green and red cards, but there are so much more sophisticated tools now. I had the chance to try out some of them at the recent Confex exhibition in London.

IML

This UK-based company offers a variety of tools and operates on a worldwide level. IML Click collects feedback for surveys, IML Communicator allows voting, texting and it has an in-built microphone for q+a. The IML Connector looks a bit like a Blackberry, it has all the above features plus a built-in speaker and headset connection to transmit all your translation channels. Pretty cool, but not cheap, really.

Crystal Interactive

Crystal interactive offer tablet-based solutions for sharing ideas, questions and comments in real time. The Crystal response keypad is a lot simpler and allows votings. Crystal Mobile gathers audience feedback via a mobile-optimized web browser interface.

i-nteractive

This is a tool by the German AV company Gahrens and Battermann, working on iPods and iPads that they rent out. It has a number of branding capabilities, so that you can include your sponsors’ messages on it.

Qwizdom

Qwizdom’s devices are used for education as well as corporate purposes. They claim to get very high response rates when implementing the audience response system at conferences.

Ubiqus

Originating from France, this company now has offices in the US and around Western Europe. They offer voting devices as well as a mobile phone conference texting solution called asQ-us.

Shakespeak

…is a mobile interaction software that, unlike the tools above, does not require special tools or gadgets to collect feedback. It is integrated in Powerpoint and collects feedback via text messaging, Internet or Twitter.  The Dutch company has clients like Vodafone or Philips and offers various price models depending on usage.

TWITTER

Depending on your target audience, you can bet to have quite a number of fervent tweeps in your room.  Include a twitter wall in the room, and a monitor on stage for the facilitator and speakers to be able to respond immediately. Communicate your hashtag at an early stage and motivate people to participate. You will have to live with negative comments, too, but according to a recent study, these are rare cases. To set up a twitterwall nice and easy, try using visibletweets or Twitterfountain.

What kind of devices are you using? What are your experiences?