Tag Archives: event business

10 Reasons why I love working in events

In my early days in events and trade show management, someone said to me “Once you’re on that rollercoaster, it’s pretty hard to get off“. And they were right.


Now, some young talent might be thinking about whether their career should take them into B2B events, conferences, trade shows and stuff like that (rather than in wedding planning, accounting or even banking)

Let me give you my 10 points that make me love what I do and motivate me to get up in the morning and welcome every new day in this fascinating business!

Hope you can relate to some of those points. Continue reading 10 Reasons why I love working in events

How to Create New Business Models for Conferences and Exhibitions

Let’s face it: A lot of the traditional business models of conferences, exhibitions or trade shows are challenged today.

There are a number of reasons for this:

  • Cost pressure and business travel constraints, obviously
  • Social media that allow networking and information exchange 24/7
  • Web technologies that companies can use to present their products rather than investing in big stands

You can add more to that list. Bottomline is: Conferences and exhibitions need to embrace change rather than flee change! New business models have to be found and new revenue streams created. Essentially, the value proposition of a conference or trade show needs to be constantly redefined and expanded, and new formats created that capture the audience.

The business models of conferences and exhibitions consist of various elements, not just the revenue streams. It’s also about the resources you have (or you need) to create new formats, the partners you need, technologies you require, the target groups you’re aiming at and a lot more.

There is a great technology that allows you to keep all the necessary elements of a business model in mind when you do your strategy process: The Business Model Canvas. It has been developed by Alexander Osterwalder and Yves Pigneur, two researchers from the HEC University of Lausanne in Switzerland – together with 470 practitioners from 45 countries!

In this video, Alex Osterwalder explains to Google employees what the tool is all about:

There is a great book explaining the toolbox and how to implement it, plus a website and an iPad app.

Here is an example how the organizers of Event Camp Europe used it to design the business model of the event:

I find this concept perfect to structure the creative process of re-inventing your events.