Tag Archives: buyer persona

Buyer Persona for b2b customer journey events

Buyer Personas for B2B Events: 5 Steps to Improve Your Visitor Marketing

Buyer personas can still rarely be found in marketing concepts for trade shows, exhibitions, conferences and other B2B events – which is a pity, in my view, and a missed opportunity.

Buyer personas are fictional characters that represent your key customer segments. Ultimately, buyer personas are the litmus test for any content marketing activity:

  • Will the (visitor marketing) bait be attractive for the fish?

When you have well crafted buyer personas, the chances of meeting your target audiences’ expectations with your content are a lot higher. At the same time, buyer personas help you transmit a better image of your event towards business target customers like exhibitors and sponsors.

In e-commerce, creating buyer personas is a common and proven marketing strategy. Buyer personas help you identify the core needs of your target audience and address them in a better way.

Let’s take a look at five steps how to craft, document and implement buyer personas for your B2B event marketing campaigns.

Click to tweet: 5 steps how to craft, document and implement #buyerpersonas for your B2B #eventmarketing http://bit.ly/1ejVib6 #eventprofs

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