Category Archives: Best practices

Eventex: My Five Takeaways From Sofia

They say, when you attend an event, and you take away at least five things that you learned – or five people that you met who will potentially play a role in your personal or professional life – then it was a good event for you.

Well, according to that yardstick, Eventex in Sofia was a fabulous event!

Not only have I met lots of great people (speakers, tech providers, attendees, all of them Eventprofs). There are at least five takeaways that will definitely influence the way I go about event management, and they will also have an impact on the way I do consulting and training for event organizers .

What were the most sticky learnings from my personal perspective? Continue reading Eventex: My Five Takeaways From Sofia

‘Delete This Email!’ Why Mobile Email Matters to Your Business

This is such a great post about the most important marketing tool for event marketers – email – that I simply could not resist to re-blog it here.

You’ll even find a case study on why the TED Talk newsletters are so great!

Check it out here:

‘Delete This Email!’ Why Mobile Email Matters to Your Business.

Content World – neue Konferenz zum Thema Content Marketing

Management Forum, die Konferenz- und Messe-Tochtergesellschaft der Verlagsgruppe Handelsblatt, organisiert vom 12.-13. Oktober 2015 in Frankfurt die Konferenz und Messe Content World. Mit interessanten Sprechern und geplanten interaktiven Formaten kann man sehr gespannt sein, wie die Experten von der Handelsblatt-Gruppe dieses Thema aufbereiten.

Content Marketing ist in aller Munde, aber viele Industrien fragen sich, wie sie unterhaltsame, nützliche und informative Inhalte erstellen und vermarkten können – und damit natürlich ihre Kunden begeistern und ihre Umsätze steigern können. Dazu gehört auch die Event- und Konferenz-Branche selber.

Weitere Infos gibt es unter www.contentworld-forum.com. 

Eventex Awards: Inspiration for Event Professionals

Once again, I had the honor to be a member of the Eventex Awards jury.

This year, the Awards are presented in 11 different categories, and there is a public voting, too. More than 2000 people have already cast their vote for exciting projects and technology suppliers.

Why don’t you become a part of it? Be inspired by the great examples of event excellence!

Click here to access the public voting: www.eventexawards.com/2014/ 

 

5 Awesome Event Websites

During a recent workshop about content marketing for trade shows, conferences and events that I ran with a client, we analyzed great event websites and how they tell the event’s story at one glance.

Here are some of the pages we found particularly exciting, and why. Continue reading 5 Awesome Event Websites

#Eventprofs community explained simply – That’s why we do what we do!

This video pretty much sums up what got us into this profession at some point – and why it’s so hard to get off that roller coaster 🙂

By the way: Should you not know the Twitter community that gathers around the hashtag #Eventprofs, it is now time to check it out. All guys using this hashtag are great advocates for our profession, and they love sharing stuff that can advance your careers and make you a better event organizer!

Thanks Jifflenow for this inspirational video!

Eventex Congress in Sofia casting its shadows

Sofia, Bulgaria is gearing up for the Eventex Congress, 25-26 February 2015.

In recent years, the event has become a truly international gathering of Eventprofs from a variety of countries. That is also reflected by the range of international speakers contributing to the event.

The congress has a two day program, day 1 focussing on event technology, day 2 on event marketing. I am happy to contribute with a presentation about event ticketing solutions to the program on 25 February. More about the content of my presentation can be found here on this blog.  Here’s an overview of the speakers you’ll meet at Sofia.

By the way, the event has a pretty cool website, too! Check it out by clicking on the picture below.

eventex

Look forward to meeting you in Sofia!