Category Archives: 360° attendee experiences

Before, during and after the event, offline as well as online: Seeing the event through the eyes of the attendee and maximizing their experience is fundamental for organizers.
Vor, während und nach einer Veranstaltung, offline als auch online: Organisatoren müssen einen Event mit den Augen des Teilnehmers sehen und deren Erlebniswert maximieren.

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Eventex Awards: Inspiration for Event Professionals

Once again, I had the honor to be a member of the Eventex Awards jury.

This year, the Awards are presented in 11 different categories, and there is a public voting, too. More than 2000 people have already cast their vote for exciting projects and technology suppliers.

Why don’t you become a part of it? Be inspired by the great examples of event excellence!

Click here to access the public voting: www.eventexawards.com/2014/ 

 

Outstanding (1)

5 Awesome Event Websites

During a recent workshop about content marketing for trade shows, conferences and events that I ran with a client, we analyzed great event websites and how they tell the event’s story at one glance.

Here are some of the pages we found particularly exciting, and why. Continue reading 5 Awesome Event Websites

#Eventprofs community explained simply – That’s why we do what we do!

This video pretty much sums up what got us into this profession at some point – and why it’s so hard to get off that roller coaster :-)

By the way: Should you not know the Twitter community that gathers around the hashtag #Eventprofs, it is now time to check it out. All guys using this hashtag are great advocates for our profession, and they love sharing stuff that can advance your careers and make you a better event organizer!

Thanks Jifflenow for this inspirational video!

Outstanding (2)

How to select the best ticketing tool for conferences or exhibitions

In recent years, more and more systems for delegate management, registration, ticketing and payment have entered the market. With new developments in the mobile sphere and solutions like Apple Pay coming up, the advancements will continue. Time to take a closer look at what the various systems on the market have to offer, which features are available and what are the different pricing models and ranges.

Many event planners still use home-made solutions, but they realize that with the advanced requirements from the market side, these systems are causing more problems than solutions.

At the end of the day, collecting income from delegate or visitor entrance tickets is the core process for any successful event!

Further below, you’ll find an overview of what systems are on the market. But before we come to that, let’s take a look at what are the 10 most important decision criteria when selecting a vendor. Continue reading How to select the best ticketing tool for conferences or exhibitions

ICCA Congress propelled on social networks

The ICCA Congress is more like a family gathering than a typical conference. It is great to be part of this event. This year in Antalya, I had the chance to be one of the contributors as a speaker, I’ll write more about this at a later stage.

What I do find fascinating is how social channels are used by the audience to network, exchange ideas and propel the key findings that they consider interesting.

The ICCA social team, headed by Communication Strategist Mathijs Vleeming and supported by consultant Gerrit Heijkoop have designed a great campaign that resonated really well with the audience.  Here’s Mathijs explaining the overall strategy:

One element was the Twitter hashtag #RoadtoAntalya which motivated delegates to share their experiences while on the way to the Congress. Great stuff!

Continue reading ICCA Congress propelled on social networks

Event App for Zukunft Personal trade show with networking features just launched

Today, we launched the new app for the leading trade show for human resource management, HRM Expo (Zukunft Personal), taking place 14-16 October 2014 in Cologne.

Besides the event schedule (with reminder functions), the exhibitor lists and floor plans, the app has quite some interesting networking features.App_ZukunftPersonal

Users can login with their LinkedIn, Twitter or Facebook profiles, send each others private messages and contribute to a timeline in Facebook-style. Thus, attendees and exhibitors can get in touch with each other already before the show, share their impressions from the show floor and take part in quick polls inside the app.

Other nice features are that you can use the app also in offline mode, once you have finished the app download. That makes it easy to plan your trip, the exhibitors you want to meet and the sessions you want to attend while on the plane or in other locations with limited connectivity.

As I stated in one of my previous blog posts about current app usage trends, I believe it is necessary to give your target audience a good reason to download your app. Judging by the take-up that happened already on day one of the app launch, it seems we have hit the right tone.

On top of things, we managed to offset the cost by a sponsor already with the first edition.

Click here to download the app in case you want to give it a try (available for iOS and Android). The app is based on the technology by the provider Attendify.

Event- und Messemanager auf Freelance-Basis gesucht. Region Mannheim, Projekt bis Oktober 2014

spring Messe Management sucht kurzfristig Untersützung im Bereich Messeproduktion und Technik für das Projekt Zukunft Personal in Köln

Voraussetzung sind Erfahrungen im Bereich Messebau, Ausstellerservices, Technik. Schwerpunkt ist die Betreuung von technisch-organisatorischen Aussteller-Anfragen und Aussteller-Service. Kenntnisse in CAD Programmen sind von Vorteil. 

Interessenten können mir eine Nachricht schicken an m.heipel@messe.org oder sich direkt bei unserer Personalreferentin Canan Kaya melden c.kaya@messe.org