During IMEX 2015 in May, I held a session about the benefits and risks of implementing a content marketing strategy to promote conferences, exhibitions and events.
It seems like the buzzword of the hour. But will it provide you with a silver marketing bullet to invest into storytelling and content marketing?
After my session, I held a chat with Victor Neyndorff about this subject. Please find the videocast here:
Following, you’ll find the slides from my presentation.
What is your opinion on content marketing and storytelling? Will it bring conference and expo promotion to a new level?