Content Marketing for events, conferences and trade shows

Content Marketing for Conferences and Trade Shows

During IMEX 2015 in May, I held a session about the benefits and risks of implementing a content marketing strategy to promote conferences, exhibitions and events.

It seems like the buzzword of the hour. But will it provide you with a silver marketing bullet to invest into storytelling and content marketing?

After my session, I held a chat with Victor Neyndorff about this subject. Please find the videocast here:

#IMEX15 | Content Marketing from Meeting Design Institute on Vimeo.

Following, you’ll find the slides from my presentation.

What is your opinion on content marketing and storytelling? Will it bring conference and expo promotion to a new level?

3 thoughts on “Content Marketing for Conferences and Trade Shows

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