IKEA: The power of the bookbook! Print is not dead…

Very nice one from IKEA. Going viral? You bet!

While this is a funny way to look at the benefits of good old paper publications, IKEA have been very early adopters of the latest cross-media technologies, combining print with digital features. Try scanning pages in the catalogue with the specific IKEA app, and then a whole world of rich media features surfaces!

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