This is a pretty cool marketing activity that the agency Ogilvy & Mather has created for a trade show in Vienna. The viral video with more than 88.000 views and vast coverage on traditional media both in Germany and Austria suggests that some guys climbed the Zugspitze (Germany’s highest mountain) only to steal the tip of it! Thus, making the mountain one meter smaller.
On the first show day, the video was released on Youtube and went viral. Second day, the “tip” has been displayed at the show in Vienna, and after 3 show days, the secret was revealed – because obviously, the stealing of the tip was fake!
Congratulations to the Reed Messe Vienna PR and advertising teams and to the agency for this idea.