101 Sponsorship Ideas for Tradeshows and Conferences

Great tips for every trade show and event organizer!

Event View

I have spent the past four years collecting sponsorship ideas from every event I have attended, and some I haven’t.  The results, at this point, are collected in the attached pdf.

Sponsorship Ideas for Events

There are some tried and true sponsorships that I need to fill in–things like lanyards and conference bags.  I have focused my attention more on new trends.

A few observations.

  1. Customization: It pays to know what your exhibitor needs to do, even if you need to help them figure it out.  Awareness? Affirmation?  Engagement?  New prospects, upselling existing customers, or moving existing prospects along the sales cycle?  High price point or low price point.
  2. Exclusive Engagement: Major exhibitors have a wish list of 50 buyers, either by name or by demographics, that they would pay for quality time with.  Organize this for them, at your event.  Private lunch, presentation, whiskey tasting…it will depend on your…

View original post 198 more words

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s