First of all, because I love to meet again friends from the time when I was running music projects and was responsible for the young musicians subsidy scheme sponsored by Volkswagen. And it was great to see that the cooperation between Fender and Volkswagen which I started in those days is still alive, with a New Beetle special edition sound system – powered by Fender. Cool!
Secondly, this show simply feels like heaven for any musician (in my case it’s the electric guitar and amplification section that kicks me…).
But thirdly, the show is very interesting for anyone involved in events planning, experience design and event technology. You get a feel for new trends and what you can do in terms of projection, lighting, staging etc. I strongly believe that even traditional B2B event planners put the delegate experience and event design in the focus of their attention – this show inspires you a lot in that respect.
Following, find some pics and vids I took presenting particularly interesting stuff.
At a lot of stands, you could see interactive floors that are also used as projection screens. While that may be especially useful for disco design, I can imagine that for the creation of immersive event environments, they can be pretty exciting.
At the stand of Astera, I found some pretty interesting wireless LED lighting systems. They offer inflatable LED structures, balls, cubes, even table stretch covers. You can remote-control the speed and color of the LED lighting.
The stand of the Dutch LED Go presented some really amazing applications, including waterproof LED flooring and ultra-thin LED panels.
Since I first saw an interactive waterscreen (which was a piece of art at the Basel Art show), I fell in love with this projection technique. Here’s a company presenting a solution at the show.
In addition to the exhibition, Messe Frankfurt also offered a program called eventplaza. I had the chance to attend an entertaining presentation by Wolfgang Altenstrasser, Managing Director of Vok Dams, on of the leading German event agencies. Wolfgang spoke about hybrid event trends – his company is staging quite a number of them.