Two years ago, the Frankfurt International Motor Show IAA took place at the peak of the financial crisis – and the automotive industry seemed to be in deep trouble.
2011, a totally different story: In one word – breathtaking!
You want to know what are the latest trends in stand design, audience interaction at trade shows and event technology? That’s the place to go to.
I attended the exhibition to see the event from an organizers viewpoint – and tried not to be too much distracted by the hostesses…
Let me share with you my experiences and observations at this years show, and see some stunning examples of 3D brand design and immersive trade show environments!