Event Technology and Social Media Trends at IAA Frankfurt International Motor Show 2011

Two years ago, the Frankfurt International Motor Show IAA took place at the peak of the financial crisis – and the automotive industry seemed to be in deep trouble.

2011, a totally different story: In one word – breathtaking!

You want to know what are the latest trends in stand design, audience interaction at trade shows and event technology? That’s the place to go to.

I attended the exhibition to see the event  from an organizers viewpoint – and tried not to be too much distracted by the hostesses…

Let me share with you my experiences and observations at this years show, and see some stunning examples of 3D brand design and immersive trade show environments!

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s