Dan Pink (NYT, WSJ) about what motivates us: A brilliant animation of a great speech!

I stumbled upon this graphic animation of a speech that Dan Pink held at RSA, the Royal Society for the Encouragement of Arts, Manufactures and Commerce. It is not only a great speech, but the graphic animation is really cool! Enjoy both the design and content of this speech.

2 thoughts on “Dan Pink (NYT, WSJ) about what motivates us: A brilliant animation of a great speech!

  1. Also check out Daniel Pink’s book “Drive” which this talk was based on. One of my favorite business books. It’s great insight on how to inpire people through intrinsic and extrinsic motivation in an evolving world of the empowered customer. Lots of marketers are anxious to jump on the bandwagon of gamifacation and badges for in-person and virtual events but should be careful not to provide extrinsic rewards for behaviors that their customers would normally do for intrinsic benefit. Extrinsic rewards are fine to incent behavior that may be mundane or not have internal drives. I like the idea of doing a scavenger hunt to have event attendees talk to as many partners in the pavillion as possible but I recommend doing a scavenger hunt to reward attendees to attend a session. If an attendee is going to do something anyway for their own reasons then don’t provide an external reward for doing it since it then becomes a disincentive if the reward is removed or not increased each year your attendee returns to your event. It’s just a theory but it works well in the context of Daniel Pink’s book.

    Like

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s