Developing new markets, new audiences, new approaches: A recent presentation

The newspaper industry is in a period of transition. No stone has been left unturned, hence the worldwide industry body for this sector needs to change, too. At the recent Association Congress in London  I gave a presentation about the challenges that WAN-IFRA, the World Association of Newspapers and News Publishers currently faces and what we do to develop new markets, new audiences and new approaches for our events.

The session was recorded using a technology that combines slides with the speaker commentary, and as soon as this is online, I’ll update this post accordingly. I guess without the explanation, the slides are not so useful.

The Association Congress in London proved to be very helpful for an Association Manager like me. It gives you a lot of inspiration where the non-profit industry is heading, what are new trends, and it allows you to network and benchmark a lot with peers. Obviously, social media was one of the hottest topics there, and consequently there was quite a lot going on on Twitter around the Congress.

I also liked the way that technology was used to facilitate networking among the delegates. Damian Hutt, the Congress Director, implemented a networking device provided by the supplier SpotMe, which had a bunch of features to get in touch with other attending  peers. See the video below for more information about their devices. The only problem with this technology really is that you have to carry yet another device – on top of your mobile phone or tablet if you use such a device… And of course you have to learn how to use it, which is not necessarily self-explanatory.

The session where I was speaking was professionally facilitated by William Thomson – and he particularly put an emphasis on audience interaction. As a result, the session was really a conversation rather than just speaking to a crowd – the delegates obviously appreciated this format!

Next year, the Association Congress will take place at ACC Liverpool, 15-16 July 2012.

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