Incredible 3D mapping technology: Makes your event or trade show really stand out!

It is breathtaking what you can do with this kind of technology. See the movie below to have your mind blown or click here for more examples. Image that at your next big congress or trade show. That’d be cool, right?

It goes without saying that this would be a viral marketing push for your event like crazy. Integrate a sponsor, and it might even become affordable.

I attended a seminar at Confex in London, where Ben Fender from London-based Drive Productions showed some of their 3D Mapping work for corporate events by Bently or Ralph Lauren. Amazing stuff. When asked about the price range, he said 100.000 Pounds upwards… Such installations also require quite some lead time (scanning, approvals, check of light situations etc.).

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Es ist atemberaubend, was man mit dieser Technologie machen kann. Schaut Euch den Film weiter unten an, unglaublich, oder? Hier findet Ihr weitere Beispiele. Stellt Euch die Technik mal im Einsatz bei Eurem nächsten Kongress oder Messe vor. Ziemlich lässig, nicht wahr?

Das wäre ein Viral Marketing Push für Eure Veranstaltung, der sich gewaschen hat. Wenn man einen Sponsor einbaut, könnte es sogar bezahlbar werden.

Kürzlich auf einem Seminar in London hört ich Ben Fender von der Londoner Agentur Drive Production. Sie machen tolle 3D Mapping Sachen für Firmen-Events, u.a. Bentley oder Ralph Lauren. Jemand fragte ihn nach der Preis-Kategorie: Ab 100.000 Pfund geht’s los… Solche Installationen brauchen auch eine ordentliche Vorbereitungszeit (Genehmigungen, Scanning, Check der Lichtverhältnisse etc.).

Here’s an example how you can use it on a smaller scale. The TED Conference implemented it at an Innovation Lounge.

2 thoughts on “Incredible 3D mapping technology: Makes your event or trade show really stand out!

  1. Hi Michael, have you heard of the Liquid Galaxy?
    It’s a Google Earth-based product, but useful for panoramic photograpy in general. It’s been useful for our clients who attend tradeshows.


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