5. Delegate survey, implementing Event ROI methodology Of course, we have been doing delegate surveys for a very long time, first on paper, since a couple of years mostly online using the Surveymonkey platform. But when I saw a presentation … Continue reading
4. Presentation of the Exhibitors At conferences, it is always a bit of a challenge to drive traffic to a lobby exhibition. The delegates primarily attend the conference to network, get information about new trends, take part in the sessions. … Continue reading
3. The World Newspaper Week iPad and Smartphone app It was quite a bit of work, and in case anyone would tell you differently – don’t believe them! Designing your (native) event app is something you will have to invest … Continue reading
2. Twitter coverage With more than 8.500 followers, Twitter has become the cornerstone of the WAN-IFRA social media strategy. Those followers are very active, as you can see in the Klout score for @newspaperworld of 54, network influence 46. Already … Continue reading
Puh, what a week… Six consecutive days filled with meetings, events and lots of work. My excel file listing all events during the World Newspaper Week 2011 was 12 pages long. I am very proud of the WAN-IFRA team that … Continue reading
The environment could not be more exciting: The World Newspaper Week in Vienna, 10-15 October 2011, is taking place in an era that is characterised by fundamental changes in media use, revolutionary new technologies and the search for promising business models.
So what awaits visitors in Vienna?
We have been able to organise an absolutely top-class programme! Let’s begin with IFRA Expo: With its clear focus on cross-media, it is definitely the right choice to find out about the latest trends for print, online, mobile and tablet publishing.
Our Media Port will present innovative publishers from all over the world with their recipes for success. These will include the Sunday Times from the United Kingdom, Salzburger Nachrichten, Red Bulletin and Gazetto dello Sport from Italy.
Participation in the Media Port, including the “Women in Media” networking lunch designed especially for women working at newspaper publishing houses and supplier companies, is free for visitors attending IFRA Expo (10-12 October).