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Strategic Questions About Social Media for Trade Show Marketing

Reblogged from EXHIBITOReTrak: Yesterday Marketo Blogger Jon Miller posted a nice synopsis from a recent study on B2B buy behavior and social marketing.  His information came from a study called The annual Buyersphere report conducted by BaseOne.  He provides a disclaimer … Continue reading →

3000 Follower on Twitter! Thanks so much!

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I can’t believe it! Thanks to more than 3000 Twitter followers for the trust and support. I hope to remain relevant to you guys when it comes to sharing content about innovative event marketing and social media. Follower # 3000 … Continue reading →

What is the job of a “Social Media Manager” for events?

Social Media are getting increasingly important to market conferences and trade shows. Obviously, email and print are not dead and belong in each marketing plan, but social media are here to stay! The world of social media is constantly changing. … Continue reading →

Was macht eigentlich ein “Social Media Manager”?

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Die Bedeutung von Social Media für das Marketing von Konferenzen und Messen wächst unbestritten. Klar: Auch Email und Print gehören in den Marketingmix, aber das „Social Media Rad“ drehen wir nicht mehr zurück! Die Welt der sozialen Netzwerke verändert sich … Continue reading →

My favourite videos / infographics of 2011 for event managers

It’s amazing to realize that there are so many great videos out there that display relevant information for event managers in an entertaining and compelling way. Here are some of my favourites of 2011 that are great to use in … Continue reading →

7 tools to present a Twitter stream at your event

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For a number of reasons, Twitter and events are a good match: Before the event, it is a great tool to spread the word about the contents of your event (speakers, topics etc.), to engage and to connect with potential … Continue reading →

World Newspaper Week Vienna: Twitter Coverage (Review Part 2)

2. Twitter coverage With more than 8.500 followers, Twitter has become the cornerstone of the WAN-IFRA social media strategy. Those followers are very active, as you can see in the Klout score for @newspaperworld of 54, network influence 46. Already … Continue reading →

World Newspaper Week Vienna: What went well from the organizer’s perspective (Part 1)

Puh, what a week… Six consecutive days filled with meetings, events and lots of work. My excel file listing all events during the World Newspaper Week 2011 was 12 pages long. I am very proud of the WAN-IFRA team that … Continue reading →

Event Technology and Social Media Trends at IAA Frankfurt International Motor Show 2011

Two years ago, the Frankfurt International Motor Show IAA took place at the peak of the financial crisis – and the automotive industry seemed to be in deep trouble.

2011, a totally different story: In one word – breathtaking!

You want to know what are the latest trends in stand design, audience interaction at trade shows and event technology? That’s the place to go to.

I attended the exhibition to see the event  from an organizers viewpoint – and tried not to be too much distracted by the hostesses…

Let me share with you my experiences and observations at this years show, and see some stunning examples of 3D brand design and immersive trade show environments!

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