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Reblogged from EXHIBITOReTrak: Yesterday Marketo Blogger Jon Miller posted a nice synopsis from a recent study on B2B buy behavior and social marketing. His information came from a study called The annual Buyersphere report conducted by BaseOne. He provides a disclaimer … Continue reading
Social Media are getting increasingly important to market conferences and trade shows. Obviously, email and print are not dead and belong in each marketing plan, but social media are here to stay! The world of social media is constantly changing. … Continue reading
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Die Bedeutung von Social Media für das Marketing von Konferenzen und Messen wächst unbestritten. Klar: Auch Email und Print gehören in den Marketingmix, aber das „Social Media Rad“ drehen wir nicht mehr zurück! Die Welt der sozialen Netzwerke verändert sich … Continue reading
It’s amazing to realize that there are so many great videos out there that display relevant information for event managers in an entertaining and compelling way. Here are some of my favourites of 2011 that are great to use in … Continue reading
2. Twitter coverage With more than 8.500 followers, Twitter has become the cornerstone of the WAN-IFRA social media strategy. Those followers are very active, as you can see in the Klout score for @newspaperworld of 54, network influence 46. Already … Continue reading
Puh, what a week… Six consecutive days filled with meetings, events and lots of work. My excel file listing all events during the World Newspaper Week 2011 was 12 pages long. I am very proud of the WAN-IFRA team that … Continue reading
Two years ago, the Frankfurt International Motor Show IAA took place at the peak of the financial crisis – and the automotive industry seemed to be in deep trouble.
2011, a totally different story: In one word – breathtaking!
You want to know what are the latest trends in stand design, audience interaction at trade shows and event technology? That’s the place to go to.
I attended the exhibition to see the event from an organizers viewpoint – and tried not to be too much distracted by the hostesses…
Let me share with you my experiences and observations at this years show, and see some stunning examples of 3D brand design and immersive trade show environments!