Current Growth Rates of Various Social Networks

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Just came across this infograpics about the recent growth in social network usage, updated by the Search Engine Journal. Interestingly, Twitter is currently the fastest growing network. While I am a big fan of this network service, particularly when it … Continue reading

How to generate sales leads for events via Twitter: Step-by-step guide

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How can you afford not to be active on social media these days? However, lots of conference and exhibition organizers seem to lack a clear strategic view on what they want to achieve. Social media and in particular Twitter can … Continue reading

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This study can provide good food for thought on how to allocate budgets for tradeshow marketing. While the social media “stars” Twitter, Facebook and LinkedIn appear to be not overly useful and not overly freqented in B2B Marketing, the study … Continue reading

3000 Follower on Twitter! Thanks so much!

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I can’t believe it! Thanks to more than 3000 Twitter followers for the trust and support. I hope to remain relevant to you guys when it comes to sharing content about innovative event marketing and social media. Follower # 3000 … Continue reading

What is the job of a “Social Media Manager” for events?

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Social Media are getting increasingly important to market conferences and trade shows. Obviously, email and print are not dead and belong in each marketing plan, but social media are here to stay! The world of social media is constantly changing. … Continue reading

Was macht eigentlich ein “Social Media Manager”?

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Die Bedeutung von Social Media für das Marketing von Konferenzen und Messen wächst unbestritten. Klar: Auch Email und Print gehören in den Marketingmix, aber das „Social Media Rad“ drehen wir nicht mehr zurück! Die Welt der sozialen Netzwerke verändert sich … Continue reading

My favourite videos / infographics of 2011 for event managers

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It’s amazing to realize that there are so many great videos out there that display relevant information for event managers in an entertaining and compelling way. Here are some of my favourites of 2011 that are great to use in … Continue reading

7 tools to present a Twitter stream at your event

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For a number of reasons, Twitter and events are a good match: Before the event, it is a great tool to spread the word about the contents of your event (speakers, topics etc.), to engage and to connect with potential … Continue reading