Welche Funktionen gehören in eine gute Event-App?


This is the German version of a guest post I wrote for the Event Manager Blog. Einleitung Smartphones und Tablet-Computern werden immer stärker genutzt. Internet-fähige Handys “erfinden die Beziehung zwischen Unternehmen und ihren Kunden neu”, wie es Rich Miner, Partner … Continue reading

8 Indispensable Features for a Kick-Ass Event App

Julius Solaris kindly asked me to write a guest post for his great Event Manager Blog, which I happily did!

Find my post about 8 Indispensable Features for a Kick-Ass Event App here.

Here is the German version of this post / Hier gibt’s eine deutsche Version davon.

If you want to know more about event apps, check out this previous post about vendors and best cases, or these tips on how to promote your conference or trade show app once it is published.

iPad/iPhone/Android apps for conferences and trade show: Vendors and best practices

Latest update of this post: 30 November 2012

In the meantime, most of the major conferences and trade shows have their own iPhone/iPad or Android apps.

Those apps are used to give orientation on site (exhibitor catalogue and interactive maps, seminar and conference overview, MySchedule functionalities), but they are also great to facilitate interaction between exhibitors and attendees as well as among attendees themselves. Some offer games, digital hand outs and the ability to exchange contact information. Some even include augmented reality features. And of course they can be a cornerstone in your going-green initiative.

Prices for building apps have been going down, and there are whitelabel solutions that allow for easy customizing. I start this post with the intention to update it regularly and present exciting implementations of apps for events, so please notify me if you know of more great examples. Click on the images to get access to the download pages or for more information on these best practice examples and specialized vendors.

Sorted in alphabetical order:

A2Z Event Management

The solution from a2z syncs automatically with their event management software, so that changes in floorplan or programme are reflected across all channels. Provided you use their software for the event organization, too, of course.

Active Network Events

Not really an event app, rather a fully integrated solution. Highly customizable, more on the expensive side, but very flexible. Check out what Active Network Events did for the Cisco Live! Event 2011.

Amiando / Conference2Go

Amiando is well known as a provider of ticketing solutions. It was just a question of time when they would enter the mobile event service arena as well.

In addition to a full agenda which delegates can transfer to their own diaries, the app also provides an integrated attendee search tool and messaging platform to facilitate networking.


At the recent TEDx Rhein Main event, I came across the company Appbaker who offers a SaaS solutions to build you own event app. Behind the company is NetQuest, one of the leaders in traditional Web Content Management systems. Click on the image to download the very nice TEDx Rhein Main app.

Conference Compass

Since 2009, this Dutch company builds apps for several platforms for all kinds of conferences. An impressive 12.000 people have downloaded the app that they built for the European Society of Cardiology.

Conference Handbook

This solution provider from the US equips you with a spreadsheet to gather all necessary information to build the app, and then they roll it out for you. Platforms: iOS, Android, Blackberry, Windows Phone 7.


This company is specialized on trade show apps, and their product “Follow me” delivers routing to stands, interactive floor plans and the ability to download brochures from exhibitors so you won’t have to carry them around. Find out more in a post on the Talking New Media blog.


CrowdCompass from Portland/Oregon develops native iPhone, iPad, Android and BlackBerry apps for meetings, conferences, events and trade shows.


This company from the US puts a special focus on monetizing the event app, by offering ads and sponsoring opportunities. The one price cross-platform applications work as a Native App on the Top 4 Smartphone platforms (Apple iPhone, Android, BlackBerry and Windows Mobile) and may also be viewed via a mobile Internet browser. This cross-platform capability allows organizations to engage the maximum number of users as well as offering sponsors the greatest amount of marketing penetration.

Event Board Mobile

This solution offers everything you need for your conference, plus they put a special focus on the feedback and survey functions. It comes at 699 USD for a customizable version that will have your own event’s look and feel, so it is among the more affordable options.

Event Edge

A vendor from the USA, offering comprehensive native solutions for conferences and exhibitions starting at 1999 USD per event and platform.


Based in Canada, eventmobi offers an easy-to-use online content management system with instantaneous updates to the app. See the video for more information:


ATIV Software, the vendor that creates the EventPilot software just released the version 6.0. The app is particularly appropriate for complex medical or scientific congresses, with a lot of parallel sessions. You can use filters and sub-sessions to create your personal schedule, and the overview comes with a very helpful color coding. The app supports all important platforms, including the Amazon Kindle Fire.


The EventGenie solution is used by Reed Expo’s Offshore Europe 2011, among other associations, conference organizers and PCOs. Says Michael Douglas, Marketing Director: “One of the interesting parts of our solution is the corresponding web portal and the CMS tools to manage the apps.”

Goomeo Events / EIBTM Barcelona

The leading event for the business travel industry definitely needs an awesome app. Graeme Barnett went for GoomeoEvents, a French company. Great features, great design, contact data exchange via QR scanning… This one’s definitely worth a download and test.


This provider from New York offers mobile applications with features like

  • Gaming towards prizes
  • Electronic transfer of contact information
  • Digital hand outs
  • Digital calendar
  • Speaker sessions information
  • Digital exhibitor directory
  • Interactive maps

InsideGuidance / ART Basel

This is so far the most artistic implementation of a floor plan I have seen. A company from Berlin called InsideGuidance delivers the experience for the world’s leading art exhibition. Their new app for Baselworld, a Watch and Jewellery show, seems even more sophisticated.

At the World Association of Newspapers, we have now used the same technology for the official app “World Newspaper Week” in Vienna. It looks great, you can download it here from the app store or scan the code below with your iPhone or iPad for downloading.


A number of trade shows and conferences in the Nordic countries use the solution from a company called Delegia, based in Stockholm. It offers delegate interaction and you can also book seminars through the device.

MobileRoadie / LE WEB Conference app

Le Web in Paris is one of the leading Digital Media / Internet conferences. No big surprise they have a great app, too – but what is a bit surprising is that the app was built with the technology of Mobile Roadie. This company usually build mobile apps for artists, musicians like Adele or David Guetta, movies, or even the Dallas Mavericks. So their background is more on the festival/concert side.


Producing apps for event organizers as well as authors, artists, designers, photographers, videographers, museums, galleries, news and magazine publishers. Check out their app for the 2012 World Apprecitive Inquiry Conference.


These guys are specialized in providing mobile event apps for the event, travel and entertainment industries, so their products are quite advanced and correspond perfectly to what an event organizer would require.

I particularly like the video that the organizers of DevLearn 2011 conference published to brief the delegates about the features of the app (built by QuickMobile):


QuickTapLead allows exhibitors at trade shows, exhibitions and events to qualify leads and capture lead details easily using their own mobile tablet. QuickTapLead takes minutes to set up, works without an Internet connection, can be used as a kiosk and sends lead data automatically to Salesforce. QuickTapLead is a pay as you go service with no subscription or monthly charges.


Particularly interesting for exhibitions, when the interaction between exhibitors and visitors is in the focus, as well as lead generation.


This company from Boston (founded 2010) specializes in applications for airports, museums, amusement and theme parks as well as trade shows. Their focus is to provide orientation through the mobile device. Definitely worth looking at when you organize an exhibition.

TED Conference

Their app is great, yet it is focussed on their great presenters’ videos. You can spend hours just browsing the great content they provide in the app…! However, I do not know who built it.

Top Quark

Top Quark build plugins for WordPress that allow you to create a web app out of one of the most popular content management and blogging softwares, with html5 features. Events like the Event Camp Twin City or WordCamp Chicago have been using it. It is quite affordable and versatile.

Triqle Event Intelligence

I met Gerrit Heijkoop, the person behind the Triqle platform, at the recent ICCA Congress in Leipzig. They provided the mobile event guide for ICCA, which is not such a bad reference! Triqle build web-based apps as well as native apps, and you can use the feed of the web-based apps also for on-site orientation screens.


US-based Tripbuilder offers an interesting combination of information on print and mobile app in one go. Their speciality is to give orientation with folding media (maps etc.) and on mobile phones. Find some success stories here.


This is a freemium model to create your own event app with most of the necessary features like program details, speaker bios, maps, twitter stream etc. A great way to design a mobile-friendly website in just a couple of minutes. It is not really an app, though, rather a browser-based application. If you want your own branding and logos on it, it’ll cost you around 150 EUR per application.

In the meantime, you can install a native Twoppy app that lists all upcoming conferences and events that are presented on the Twoppy platform.

Widjet / dmexco

This Cologne-based new media and digital marketing show does a lot of things right, including personalization. They have quite an exhaustive event program, and you can put together your own schedule. A cool new feature in 2011 is the QR code generator and scanner, which allows you to collect virtual business cards at the show. The agency Widjet have developed the app.


Xomo is a Vancouver based company with offices in Munich and London. This supplier specialises exclusively in the provision of apps for large events, conferences and trade fairs.

The conference & trade fair app is used by all O’Reilly conferences (Web 2.0 Expo, Strata, Maker Faire, etc), as well as large medical conferences (some of the largest in Europe) Social Media Week 2012, and SXSW. So they are defiinitely worth taking a look at!

Zerista / Mobile World Congress Barcelona

With all the options to connect both with other visitors and with the exhibitors, plus the options to personalize the service, I think the MyMWC app is really outstanding. It goes as far as delivering Augmented Reality experiences, too. US-based Zerista built the app.

Please notify me if you know more providers (I am sure there are plenty more out there) and I’ll update accordingly. Thanks! I also started a discussion about this on LinkedIn.

Check out this guest post I wrote for the Event Manager Blog edited by Julius Solaris, about 8 indispensable features of a kick-ass event app.

You may also be interested in tips to drive downloads of your nice and shiny event app once it is online.