Tag Archives: social media

Social technologies to improve internal communications

More and more companies start to realize that the philosophy and technologies of social media can improve not only external communication or recruitment. Applied cleverly, social media can take your internal communication, sharing of ideas, collaboration and know-how management to the next level.

Pic: https://www.flickr.com/people/bendjsf/

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Current Growth Rates of Various Social Networks

Just came across this infograpics about the recent growth in social network usage, updated by the Search Engine Journal.

Interestingly, Twitter is currently the fastest growing network. While I am a big fan of this network service, particularly when it comes to

  • real-time coverage of events and
  • getting a quick overview of a certain topic,

it kind of surprises me, too. Of all the networks, Twitter is definitely the one which is most complicated to infrequent users. However, they changed the interface and the look-and-feel quite a bit in recent months, with the aim to make it more user-friendly. It seems this has worked out.

The Growth of Social Media v2.0 [INFOGRAPHIC]
Source: The Growth of Social Media v2.0 [INFOGRAPHIC]

New “Social Media and Events Report 2013″ just launched

Since a couple of years, amiando (a subsidiary of XING, the social business network for German-speaking countries), anually publishes a report about the usage and trends regarding social media cultivation for events.


It is always an interesting read for event marketeers, because it allows benchmarking with other organizers. The report also gives some useful tips on how to improve your social strategy before, during and after an event, providing specific recommendations for each of the most relevant networks.

Here are some of the key findings this year:

  • ¾ of event organisers consider social media a very important marketing instrument
  • The major interest still lies in Facebook, Google+ and Twitter
  • Four out of five event organisers are planning to increase their activities in the future.
  • Only 20% make use of monitoring tools.

Especially the last finding is a disturbing one, because how do you know if the time and money spent on social networks is worth while when you don’t monitor?

In our company, our Digital Media Manager provides monthly reports to each project manager, giving insights into

  • Twitter: How did the number of followers develop? Which influencers have mentioned us? What’s the percentage of fake accounts among our followers?
  • Facebook: How did likes and unlikes develop? What were the best performing posts?
  • LinkedIn / XING: How did the number of members in our groups develop? How does the activity index per group develop (number of interactions divided by number of group members)?
  • General: How did our Klout score develop?

Of course, there is a lot more that can be done, but for an organizer like us, it is a question of how to define a routine and minimize the cost of monitoring.

You can download the report from this link.

New Video Feature for Instagram

People are used to rich media content these days. And they expect a decent quality. The beauty of Instagram video is that it delivers quite high quality rich media content, without having to book a video team.


When it comes to trade shows, it does not replace the “good old” review video, produced by professionals. However, Vine and Instagram add authenticity to the mix. There is a great shift towards brief rich media content. No one wants to see 3-4 minute videos any more. The hype around Vine and Instagram is fueling that trend. As a planner, we need to take that into account when creating our social content strategy.

Just yesterday, Instagram introduced a new feature for the video part of the app. With the new release, you can import video from your phone’s camera and apply the video filters to it. This is interesting when you use an external professional camera for video capturing, like a DSLR.

One more reason for me to prefer Instagram over Vine – What is your opinion?

5 tips how to use Vine for events, conferences and trade shows

It is one of those crazy success stories: Born in June 2012, acquired by Twitter in October 2012, and now it is April 2013 and the hype around Vine peaks!


What is this all about?

Vine is a smartphone app that allows the users to edit, publish and embed short 6-sec videos on various social platforms. Doesn’t sound spectacular, does it?

Still, there were many attempts so far to bring social video to a next level, most of which have failed. With Vine, it could be different, as the early indicators show. In February, Vine went up to # 97 in the AppRank, while other services like Socialcam went down. Click on the image below to get more stats from Onavo.com.


As the BBC put it, “What would be agonisingly boring for three minutes, or even 30 seconds, on YouTube is an entirely different proposition at six seconds.” The strong backing from the mother Twitter will push the service quite significantly.

And of course the first events are quickly jumping on the opportunity to test what Vine can do to create a buzz around the show!

No big surprise that SXSW is once again among the first to tap into the potential. Here’s some interesting Vines from SXSW visitors that have been featured on Mashable, like the one with Danny Boyle and the Grumpy Cat!

So, what’s in it for events and conferences?

Provided you have a social media savvy and enthusiastic audience (well, who wouldn’t these days? ;-) ), here’s some tips on what Vine could do for you.

1. Viral marketing

Due to the viral nature of Vines, brands and marketing agencies around the world are busily creating 6 sec videos. Here’s the chance to create an elevator pitch for your show with the potential to be widely shared.

2. Present your team It adds a personal touch to present your team members and contacts on the web. Why not do it with a 6 sec vid rather than a static pic?

3. Engage your audience Encourage your participants to create Vines during the event using the event hashtag, and then share them on a screen in the lobby or another suitable place on the showfloor. Like this:

4. Prepare your attendees

Here’s how the George Washington University educated the attendees at the Spring Career Fair about how to best prepare for the show:

5. Pre-trade show marketing: Product previews in 6 seconds

Ask your exhibitors to share Vines about upcoming products. They’ll not be revealing too much, but they can generate interest in what is there to see at the show!

I am sure there is no limit to creative usage. Have you experimented with Vine already? Have you come across nice stuff produced around events? Feel free to share it here!

Social Recruiting Trends

I am a strong believer in the power of social media for events. No big surprise, I guess…

From the social media seminars that I’ve been holding so far – mostly for small and medium-sized enterprises – it became obvious that a lot of companies are struggling still to implement social media strategies in the areas of sales and business development.

However, apart from events. there is no doubt that with recruiting and employer branding, social media is playing a major role.

In my assignment with spring Messe Management, my team and I are in charge of staging recruiting events embedded in trade shows – because that is where you will best find skilled workers as potential employees! The first two events are planned in parallel to CeBIT 2014 and Hannover Messe 2014. If you want to find out more, please follow


As a by-product, I’ll start sharing nuggets here on my blog about social recruiting and employer branding.

I do believe that for event organizers, there is a great potential in social recruiting, especially if you are looking for savvy co-workers that know how to excel in cultivating social platforms for events, trade shows and congresses.

To start with, let me share with you this nice overview of Social Recruiting Trends, compiled and researched by @sydneyeve with Queen’s University in Canada.

Those of you who are interested in further exploring the topic, let me draw your attention to the upcoming Human Resource Management shows we are organizing – Employer branding, e-Recruiting and social media are high on the agenda at these shows.

7 Tipps: Community Building für Messen und Events mit XING Gruppen

XING ist das führende B-2-B Netzwerk im deutschsprachigen Raum  Es erlaubt auch Event- und Messeveranstaltern, über die Veranstaltung hinaus eine Community aufzubauen und mit Leben zu füllen. Für diesen Zweck bietet das Netzwerk die Gruppen-Funktionalität an.

Aktuell gibt es bei XING

  • 1.800+ Events-Gruppen
  • 4.500+ Branchen-Gruppen
  • Knapp 3.000 Job und Karriere Gruppen
  • Fast 6.000 Gruppen zum Thema Wirtschaft und Märkte

xing_logoBei diesen Zahlen wird es deutlich, dass der Wettbewerb um die Aufmerksamkeit groß ist und man sich als Veranstalter eine gute Content- und Community-Strategie überlegen muss, damit die eigenen Event-Gruppe Fahrt aufnimmt.

Einige Tipps zum Community-Building mit XING Gruppen (die sich in ähnlicher Form auch auf das internationale Pendant LinkedIn anwenden lassen):

  1. Persönliche Einladungen: Machen Sie Ihre Kunden/Besucher/Aussteller auf die Gruppe aufmerksam (mit Einladungslink) und stellen Sie dar, was die Benefits sind, in die Gruppe einzutreten (z.B. Networking, exklusive Infos oder Sonderkonditionen)
  2. Relevanten Content posten: Verklinken Sie die Online-Views Ihrer Newsletter sowie Pressemeldungen in der Gruppe unter dem Punkt “News”. Wenn Sie einen Event-Blog betreiben, verlinken Sie auch diesen in der XING Gruppe. Bauen Sie Umfragen oder offene Fragen ein, und animieren Sie Ihre Gruppenmitglieder, Stellung zu beziehen.
  3. Teilnehmer persönlich begrüßen: Als Moderator können Sie den Gruppenmitgliedern persönliche Nachrichten senden, sich für den Beitritt bedanken und auf wichtige Funktionen der Gruppe hinweisen, z.B. spezielle Fachforen, Networking und Matchmaking sowie die Möglichkeit, sich vorzustellen und dadurch das persönliche Netzwerk zu erweitern.
  4. Veranstaltung(en) als Event anlegen: Bei einer Messe oder regelmässig stattfindenden Konferenzen wird man die Gruppe unabhängig vom einem Veranstaltungstermin aufsetzen wollen. Um den nächsten Event zu bewerben bietet es sich an, Gruppen-Events anzulegen. Dort können auch Pre-Events wie Webinare, Pressekonferenzen, Aussteller-Meetings etc. als Event angelegt werden.
  5. Spam vermeiden: Soziale Medien sind generell kein klassisches Marketinginstrument, das heisst es gelten bestimmte Spielregeln, welche Frequenz von Werbebotschaften und welcher Inhalt angemessen sind. Alles, was Sie in der Gruppe posten, sollte relevant sein für die Mitglieder. Bei Messen und Events sind das natürlich die Themen, die auf der Veranstaltung diskutiert werden, Keynote-Sprecher, Hintergrund-Infos (z.B. Studien und Forschungsergebnisse), neue Aussteller oder Ausstellungsschwerpunkte. XING hat klare Vorgaben, was als Spam angesehen wird und geht bei Verstössen dagegen vor.
  6. In die Gruppe einladen: Über XING können Sie auch Kunden in Ihre Gruppe einladen, die Sie noch nicht in Ihrem Adressbestand haben. Das ist natürlich eine verlockende und interessante Option, aber sie sollte nicht überstrapaziert werden, denn auch dann werden Ihre Nachrichten als Spam gemeldet und Sie werden verwarnt, schlimmstenfalls gesperrt. Bei einer Messe macht es z.B. Sinn, im regionalen Umfeld des Messestandortes nach Personen zu suchen, deren Interessen mit den Messethemen übereinstimmen. Hier finden Sie eine Anleitung, wie Sie diese Personen dann in die Gruppe einladen.
  7. Gruppen-Meetups organisieren: Ähnlich wie bei Twitter (tweet-ups) bieten sich auch XING Gruppen an, die Mitglieder nicht nur virtuell, sondern auch im echten Leben zu vernetzen. Nutzen Sie Lunches oder Abend-Events, um eine XING-Ecke einzurichten und dort die Gruppenmitglieder besonders zu begrüßen und einander vorzustellen.

Bei allen Community-Building Maßnahmen darf das eigentliche Ziel natürlich nicht aus den Augen gelassen werden. Nur: Was das Ziel genau ist, muss jeder Veranstalter für sich entscheiden.

Steigerung der Besucherzahlen? Steigerung der Reichweite und Ansprache neuer Zielgruppen, die Sie noch nicht im Adressbestand haben? Aussteller- und Sponsoren-Akquise? Über die Partnerschaft von XING mit Amiando können sogar Tickets über die Plattform vertrieben werden.

Klar ist, dass diese Ziele auf Social Media nicht mit aller Gewalt durchgesetzt werden können – allerdings bringen die Aktivitäten auf Social Media überhaupt nichts ein, wenn sie sich nicht an einem übergeordneten Ziel orientieren.

In einem früheren Blog-Post habe ich einige Aufgaben eines Community Managers für Events vorgestellt, die auch für die Betreuung von XING Gruppen relevant sind.

Fazit: XING Gruppen können das Community-Building auf Messen und Events stärken und über die Messe hinaustragen.

Eine Schwäche bleibt allerdings: XING kommt generell extrem nüchtern daher, die Einbindung von Bildern findet z.B so gut wie gar nicht statt. Von Facebook wissen wir allerdings, dass vor allem Bilder die Nutzung stark “befeuern” – und davon haben wir als Messe- und Eventveranstalter natürlich eine Menge zu bieten.

Steht zu hoffen, dass sich XING hier noch weiter öffnet und die Möglichkeiten für Slideshows und Bildergalerien ausbaut.


Zeitgeist 2012

A great review video by Google. It shows how traditional and social media are becoming more and more entwined around each other.

Very emotional look back on some of the highlights that moved us in the last 12 months.

From an event manager’s standpoint, there is not doubt the most spectacular event in 2012 were the London Olympics. The Opening show was simply fantastic!

When it comes to creating an emotional platform for your brand, the Red Bull / Felix Baumgartner gig (Stratos skydive) is hard to beat. I do not think any other sponsoring project so far has had a similar worldwide impact like this one.

Wishing you all the best for the upcoming holiday season and a Happy New Year 2013!

Top 5 Ways to get into the Holiday Spirit with your Social Media Marketing Campaign

This is a guest post by Emma-Julie Fox. Emma writes for Pitstop Media, a Vancouver based SEO company. Pitstop Media has been helping businesses across North America successfully increase their search visibility. 

The holiday season is here, and there are many reasons to cheer. It’s a great time, not just for you personally, but also for your business. This is the time when your customers are looking for that perfect gift to buy, and they won’t hesitate to loosen their purse strings either. This is as generous as your customers would ever get, and you need to make the most of this opportunity by garnering maximum sales.


Get closer to your customers and spread the holiday cheer with a unique social marketing campaign for your business too. Here’s how you can customize your social marketing campaign in keeping with the holiday season:

  1. Put up holiday special cover images on your social accounts: Make a theme of it and celebrate the holidays on your social accounts by featuring special cover photos that capture the festive mood. The idea is to get your brand associated with the holiday cheer and festive mood, so that you can increase your brand recall value when it’s time for your target market to go gift shopping!
  2. Get active on Pinterest: What’s better for cheery holiday marketing than a medium focused on pictures. In fact if your target market comprises largely of women, Pinterest is the social platform to head to! According to a study published Mashable, one/fifth women online use Pinterest! Even e-commerce sites cannot afford to ignore Pinterest in the holiday season. According to a bizrateinsights report, Pinterest is used as a shopping inspiration destination, more than facebook! In the holiday season, when people shop more than ever, you can inspire them to buy from you by creating special holiday themed boards and pinning your best wares on them. A great way to make your pins go viral is to use the free social sharing tool—Viral Content Buzz.
  3. Share holiday-related posts: Set the theme and go beyond just images. Share exclusive posts, blogs, tweets, status updates, etc, and link it to the holiday. E-commece sites, for instance, can link their products with gifting and gift ideas related posts,  a Health Club could create posts related to eating healthy to avoid holiday weight, or even tips to shed the holiday weight! Blogging about the holiday season is a great way to get more people on your website too. Do link your brand with the holiday cheer in these special posts, e.g. announce special holiday deals, gift ideas for consumers, etc.
  4. Hold contests and let your fans win gift certificates: Get into the gifting spirit yourself by holding contests and give-aways! Spread the word through your social media platforms and e-mail newsletters. The idea is to build up the excitement and create some excitement on your business pages, so that you can attract more business.
  5. A holiday-themed marketing effort is not only relevant during this time of the year, but can help you with building brand loyalty recall value as well. So, if you haven’t started holiday marketing yet, do it now…you still have time!

Image Source: http://geekfairy.co.uk/category/free-social-media-icon/