5 tips how to use Vine for events, conferences and trade shows

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It is one of those crazy success stories: Born in June 2012, acquired by Twitter in October 2012, and now it is April 2013 and the hype around Vine peaks! What is this all about? Vine is a smartphone app … Continue reading

Matchmaking Services by Deutsche Messe AG

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In my new assignment (which kind of keeps me busy, as you can tell from the decreased number of blog posts recently I work closely with Deutsche Messe AG in Hannover. Running some of the most important tech events like … Continue reading

spring Messe Management sucht neue Mitarbeiter! spring is recruiting!

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Wir sind auf Expansionskurs und suchen neue Mitarbeiter, die uns dabei unterstützen. Derzeit haben wir eine Reihe von Jobs ausgeschrieben, darunter Business Development Manager http://ow.ly/h3liw Digital Marketing Manager http://ow.ly/h3lfW Messe-Projektleiter  http://ow.ly/h3lrX Ferner suche ich Leute in den Bereichen Presse und Grafik. Eine komplette … Continue reading

New assignment since 1 January 2013

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Dear readers, First of all, I’d like to wish you all the best for 2013! I hope you had a good start of the year. Since 1 January 2013, I pursue a new assignment – of course in the events … Continue reading

7 Tipps: Community Building für Messen und Events mit XING Gruppen

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XING ist das führende B-2-B Netzwerk im deutschsprachigen Raum  Es erlaubt auch Event- und Messeveranstaltern, über die Veranstaltung hinaus eine Community aufzubauen und mit Leben zu füllen. Für diesen Zweck bietet das Netzwerk die Gruppen-Funktionalität an. Aktuell gibt es bei … Continue reading

Slidepresenter im neuen Design: Präsentationstool für Webinare, Messen und Konferenzen

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Als Konferenzveranstalter kennt man das ja: Man hat tolle Sprecher und großartigen Content, möglicherweise sogar auf Video aufgenommen, man hat die Slides – aber was macht man nach der Veranstaltung damit? Meistens doch… nichts! Das ist natürlich schade, denn ein … Continue reading

Strategic Questions About Social Media for Trade Show Marketing

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Reblogged from EXHIBITOReTrak: Yesterday Marketo Blogger Jon Miller posted a nice synopsis from a recent study on B2B buy behavior and social marketing.  His information came from a study called The annual Buyersphere report conducted by BaseOne.  He provides a disclaimer … Continue reading

How to connect exhibitors and visitors at a trade show? A challenge that is forever young

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When exhibitions belong to your event portfolio, you are certainly aware of the basic challenge that every expo organizer faces: What is the best way to bring exhibitors and visitors together? Not only during the show, but before, after, year-round? … Continue reading

Some facts about Frankfurt/Rhein-Main, the venue for the World Publishing Expo 2012

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Some facts about Frankfurt/Rhein-Main, the venue for the World Publishing Expo 2012

Frankfurt is a media hub and an economic “big fish”. It is the venue for IMEX and also for this year’s World Publishing Expo. Find some background about the venue at this link.

 

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How are venues adapting to new industry trends?

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This is a topic of constant discussions, because in some way, venues are way ahead in their thinking of the meeting planners, in other parts, it is exactly the other way around. Here’s a link to an article I wrote … Continue reading