Category Archives: Digital events services

Digital services that enhance customer care, streamline processes, help to save money and be more efficient. And most of them are available “in the cloud”!
Digitale Dienste, die den Kundenservice verbessern, Prozesse beschleunigen und dabei helfen, effizienter zu werden und Geld zu sparen. Und die meisten davon gibt es “in der Cloud”!

35 content marketing tools for event marketeers

Content marketing is the buzzword of the hour, and rightly so! Promoting your events with a profound and detailed content marketing strategy has become indispensable, and it requires a lot more strategic thinking than just the occasional Facebook or Twitter post. 

Clickz have put together a great list of 35 content marketing tools in an infographic, segmented by the phases 

  • content research
  • content organisation
  • content creation
  • content promotion and 
  • content marketing analytics.

Highly recommended when you design your event marketing workflows and routines!

One of the tools on the list is 99Designs. I have used the platform recently to create a logo for my music project bossancello, and I was absolutely fascinated by the scope and variety of results that the designers delivered via that platform! Hence, when you think about visualization of event content, icon design, logos and what have you, check out 99Designs to get access to affordable and swift solutions. 

A simple and free tool to create animated stories

Adobe just released Adobe Voice, a new iPad app that’ll allow you to combine pictures, music, graphics and of course your own voice to tell your story.

That is a pretty easy tool to create pre-show videos for your conference or event, meeting the demand for more and more rich media content in your event marketing strategies!

Great – Look forward to seeing the first examples of how conference and trade show marketers are using it! I’ll test it myself over the weekend, I am sure ;-)

Creative marketing for events: Some hot examples

I had the pleasure to be invited as a speaker to Who stole my audience, a conference that took place in London on 24/25 April. Gallus Events staged this conference for meeting planners, aiming to provide a platform where new technologies and creative approaches for conferences, trade shows and events are discussed. Showing ways how to create atmospheres and spaces that support attendees to learn.  Continue reading

Social technologies to improve internal communications

More and more companies start to realize that the philosophy and technologies of social media can improve not only external communication or recruitment. Applied cleverly, social media can take your internal communication, sharing of ideas, collaboration and know-how management to the next level.

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Pic: https://www.flickr.com/people/bendjsf/

Continue reading

Came across creative event promotion and marketing? Let’s share!

My dear blog readers, I have a favor to ask you!

Most of you are in the events industry, staging conferences, events or trade shows. And you are interested in creative ways to market events, engage audiences and promote your projects.

On April 25, I’ll be holding a presentation in London, at Gallus Events’ Who stole my audience?

Pic: join.deathtothestockphoto.com/
Pic: join.deathtothestockphoto.com/

Continue reading

Storify – Liveberichterstattung von job and career at CeBIT

Storify ist ein wunderbares Tool, um Tweets, Fotos, Videos, Facebook Posts, Instagrams etc. von einem Event in einer schönen Übersicht anzuordnen und dadurch einen tollen Eindruck von der Veranstaltung zu vermitteln.

Aktuell ist unser spring Messe Team auf der CeBIT in Hannover und organisiert dort den Karrierebereich job and career. Die Live-Story vom Event findet sich unter

storify.com/SpringMessen/job-and-career-at-cebit-2014

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Mobile Trends affecting the Events Industry

This great infographic has been compiled by the CeBIT Team in the run-up to CeBIT 2014. Favourite quote by Eric Schmidt, Google: “The trend has been that mobile was winning. It’s now won.”

Events, conferences and trade shows lacking decent answers to the requirements of the mobile user will have a tough time, I’d say… Continue reading

Overview: Tools to capture leads at events and trade shows

Trade shows and events are multifaceted marketing instruments. When implemented properly, they can

  • boost company awareness
  • serve multiple PR purposes
  • form an important part in recruitment strategies and
  • allow benchmarking with competitors.

The importance of selling directly at shows has been declining, however, generating sales leads at trade shows ranks highest for most of the exhibiting companies.

Ultimately, it is the crucial success factor for organizers: Your show is sustainably successful when this criterion is fulfulled – facilitating lead generation via techical tools can be one way to achieve that objective! Continue reading

Vertriebs-Interface für Lead Management auf Messen

Viele Aussteller auf Messen machen sich eine Menge Gedanken über Stand-Platzierung, Standbau, wegen mir noch die Give-Aways und natürlich die Grafiken und Druckunterlagen.

Das eigentliche Ziel der Messebeteiligung ist jedoch das Generieren und Erfassen von Sales Leads, die nach der Messe möglichst in Verkäufe umgewandelt werden können.

Ich sehe immer noch viele Aussteller auf Messen, die sich über diesen Punkt viel zu wenig Gedanken machen und darauf hoffen, dass die Leads schon von alleine kommen (und wenn das nicht passiert, natürlich den Veranstalter dafür verantwortlich machen, nicht wahr…?).

Eine interessante Lösung, um die Herausforderung des Lead Managements auf Messen elegant in den Griff zu bekommen, bietet die Firma Insinno aus Heidelberg an. Die iPad App insinno.exhibition bietet mehrere Funktionen, die für Aussteller interessant sind

  • Kundendaten auf der Messe erfassen
  • Verkaufsunterlagen, Produktvideos, PDFs auf einem hübschen Tablet-Interface präsentieren
  • Follow-up Emails automatisch generieren (mit Anhängen und Links zu den gezeigten Videos etc.)
  • Export in das CRM-System für weitere Vertriebsaktivitäten

Dieses Video zeigt, wie das Ganze funktioniert:

FRESH Conference – an amazing event for everyone in meeting industry

The FRESH conference that recently was held in Copenhagen is a fantastic event for everyone involved in meetings, conference planning and trade shows. Although I haven’t been there personally, it was a hybrid event that one could follow in many ways and interact with the participants on site. The event shows how interactive meetings of the future can look and feel like.

Check out this great video capturing the essence of the event. More about the outcome and findings of the event can be found at their website.

FRESH14 INNOVATIONS (1:50) from Meeting Support Institute on Vimeo.