Category Archives: Digital events services

Digital services that enhance customer care, streamline processes, help to save money and be more efficient. And most of them are available “in the cloud”!
Digitale Dienste, die den Kundenservice verbessern, Prozesse beschleunigen und dabei helfen, effizienter zu werden und Geld zu sparen. Und die meisten davon gibt es “in der Cloud”!

10 Reasons why I love working in events

In my early days in events and trade show management, someone said to me “Once you’re on that rollercoaster, it’s pretty hard to get off“. And they were right.

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https://www.flickr.com/photos/gaelenh/

Now, some young talent might be thinking about whether their career should take them into B2B events, conferences, trade shows and stuff like that (rather than in wedding planning, accounting or even banking)

Let me give you my 10 points that make me love what I do and motivate me to get up in the morning and welcome every new day in this fascinating business!

Hope you can relate to some of those points. Continue reading

Google conference app source code now available for free

Yesterday, Google revealed the source code information of the app they provided for their i/O conference 2014 on the Android developers blog. Hundreds of thousand people had downloaded the app.

In the blog post, Bruno Oliveira, Tech Lead of the I/O app project states “If one of the goals of the app is to be useful to conference attendees, the other primary goal is to serve as a practical example of best practices for Android app design and development.”

Google App
Picture taken from the Android Developers blog

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Creative event marketing and sponsoring – More examples

Wandering off the beaten track in the way how we market events and present sponsors is a fascinating journey. Events are there to wow people – not to bore them with the same visuals, messages or sponsorship logo placements like before.

Browsing the web, you’ll find it is full of great examples where creative minds explore the unexpected.

Enjoy just a couple of great stuff I found recently at Brilliant ads!

Cool way to sponsor a sports event, presented by Pepperidge Farm soft bread
Care for a pizza during lunch break? That’s the way to present it! Pizza Kingdom with more cheese!
A beer sponsor needs a special and mouthwatering pitch! By the way: Tyskie, a Polish beer, is one of my absolute favourites.

Interactive billboards are of course highlights and can create outstanding experiences. Check out the Coca Cola campaign in Australia, great stuff!

35 content marketing tools for event marketeers

Content marketing is the buzzword of the hour, and rightly so! Promoting your events with a profound and detailed content marketing strategy has become indispensable, and it requires a lot more strategic thinking than just the occasional Facebook or Twitter post. 

Clickz have put together a great list of 35 content marketing tools in an infographic, segmented by the phases 

  • content research
  • content organisation
  • content creation
  • content promotion and 
  • content marketing analytics.

Highly recommended when you design your event marketing workflows and routines!

One of the tools on the list is 99Designs. I have used the platform recently to create a logo for my music project bossancello, and I was absolutely fascinated by the scope and variety of results that the designers delivered via that platform! Hence, when you think about visualization of event content, icon design, logos and what have you, check out 99Designs to get access to affordable and swift solutions. 

A simple and free tool to create animated stories

Adobe just released Adobe Voice, a new iPad app that’ll allow you to combine pictures, music, graphics and of course your own voice to tell your story.

That is a pretty easy tool to create pre-show videos for your conference or event, meeting the demand for more and more rich media content in your event marketing strategies!

Great – Look forward to seeing the first examples of how conference and trade show marketers are using it! I’ll test it myself over the weekend, I am sure ;-)

Creative marketing for events: Some hot examples

I had the pleasure to be invited as a speaker to Who stole my audience, a conference that took place in London on 24/25 April. Gallus Events staged this conference for meeting planners, aiming to provide a platform where new technologies and creative approaches for conferences, trade shows and events are discussed. Showing ways how to create atmospheres and spaces that support attendees to learn.  Continue reading

Social technologies to improve internal communications

More and more companies start to realize that the philosophy and technologies of social media can improve not only external communication or recruitment. Applied cleverly, social media can take your internal communication, sharing of ideas, collaboration and know-how management to the next level.

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Pic: https://www.flickr.com/people/bendjsf/

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