The ICCA Congress is more like a family gathering than a typical conference. It is great to be part of this event. This year in Antalya, I had the chance to be one of the contributors as a speaker, I’ll write more about this at a later stage.
What I do find fascinating is how social channels are used by the audience to network, exchange ideas and propel the key findings that they consider interesting.
The ICCA social team, headed by Communication Strategist Mathijs Vleeming and supported by consultant Gerrit Heijkoop have designed a great campaign that resonated really well with the audience. Here’s Mathijs explaining the overall strategy:
One element was the Twitter hashtag #RoadtoAntalya which motivated delegates to share their experiences while on the way to the Congress. Great stuff!
— Marta García-Conde (@Martagconde) 1. November 2014