All posts by Michael Heipel Concept & Consulting

About Michael Heipel Concept & Consulting

Messe- und Kongress-Professional, Business Coach und Ideengeber für B2B Events / Trade show and conference professional, business coach and provider of ideas for B2B events

News Feed FYI: Click-baiting

Michael Heipel Concept & Consulting:

Important Facebook updates: Bear in mind when creating headlines and sharing links!

Originally posted on Facebook Newsroom:

By Khalid El-Arini, Research Scientist and Joyce Tang, Product Specialist

Today we’re announcing some improvements to News Feed to help people find the posts and links from publishers that are most interesting and relevant, and to continue to weed out stories that people frequently tell us are spammy and that they don’t want to see. We’re making two updates, the first to reduce click-baiting headlines, and the second to help people see links shared on Facebook in the best format.

Click-Baiting Headlines

“Click-baiting” is when a publisher posts a link with a headline that encourages people to click to see more, without telling them much information about what they will see. Posts like these tend to get a lot of clicks, which means that these posts get shown to more people, and get shown higher up in News Feed.

News Feed FYI Click-baiting

However, when we asked people in an initial survey…

View original 530 more words

10 Reasons why I love working in events

In my early days in events and trade show management, someone said to me “Once you’re on that rollercoaster, it’s pretty hard to get off“. And they were right.

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https://www.flickr.com/photos/gaelenh/

Now, some young talent might be thinking about whether their career should take them into B2B events, conferences, trade shows and stuff like that (rather than in wedding planning, accounting or even banking)

Let me give you my 10 points that make me love what I do and motivate me to get up in the morning and welcome every new day in this fascinating business!

Hope you can relate to some of those points. Continue reading

Google conference app source code now available for free

Yesterday, Google revealed the source code information of the app they provided for their i/O conference 2014 on the Android developers blog. Hundreds of thousand people had downloaded the app.

In the blog post, Bruno Oliveira, Tech Lead of the I/O app project states “If one of the goals of the app is to be useful to conference attendees, the other primary goal is to serve as a practical example of best practices for Android app design and development.”

Google App
Picture taken from the Android Developers blog

Continue reading

Creative event marketing and sponsoring – More examples

Wandering off the beaten track in the way how we market events and present sponsors is a fascinating journey. Events are there to wow people – not to bore them with the same visuals, messages or sponsorship logo placements like before.

Browsing the web, you’ll find it is full of great examples where creative minds explore the unexpected.

Enjoy just a couple of great stuff I found recently at Brilliant ads!

Cool way to sponsor a sports event, presented by Pepperidge Farm soft bread
Care for a pizza during lunch break? That’s the way to present it! Pizza Kingdom with more cheese!
A beer sponsor needs a special and mouthwatering pitch! By the way: Tyskie, a Polish beer, is one of my absolute favourites.

Interactive billboards are of course highlights and can create outstanding experiences. Check out the Coca Cola campaign in Australia, great stuff!

35 content marketing tools for event marketeers

Content marketing is the buzzword of the hour, and rightly so! Promoting your events with a profound and detailed content marketing strategy has become indispensable, and it requires a lot more strategic thinking than just the occasional Facebook or Twitter post. 

Clickz have put together a great list of 35 content marketing tools in an infographic, segmented by the phases 

  • content research
  • content organisation
  • content creation
  • content promotion and 
  • content marketing analytics.

Highly recommended when you design your event marketing workflows and routines!

One of the tools on the list is 99Designs. I have used the platform recently to create a logo for my music project bossancello, and I was absolutely fascinated by the scope and variety of results that the designers delivered via that platform! Hence, when you think about visualization of event content, icon design, logos and what have you, check out 99Designs to get access to affordable and swift solutions. 

SocialMedia

Looking for successful content and social media marketing by CVB

Preparing a presentation for CVBs (Convention Bureaux) and DMCs (Destination Marketing Companies), I am looking for destination marketeers that have succeeded in creating creative and outstanding campaigns on

  • Youtube
  • Twitter
  • Facebook
  • Instagram
  • Blogs

to promote their destination as a MICE location. The focus will be primarily on campaigns targeting decision makers from the B2B and association sectors, not so much on the leisure industries.

Let me know if you came across some interesting campaigns, I am sure there are lots out there! Look forward to your comments!

One of my own favorites is the current campaign of Visit Holland: The Original Cool. It’s not entirely about business travel, but it does whet the appetite of B2B decision makers, too, don’t you agree?

Here’s a sample of their smart, bold and creative campaign: