About Michael Heipel Concept & Consulting

Messe- und Kongress-Professional, Business Coach und Ideengeber für B2B Events / Trade show and conference professional, business coach and provider of ideas for B2B events

5 tips how to use Vine for events, conferences and trade shows

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It is one of those crazy success stories: Born in June 2012, acquired by Twitter in October 2012, and now it is April 2013 and the hype around Vine peaks! What is this all about? Vine is a smartphone app … Continue reading

Social Recruiting Trends

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I am a strong believer in the power of social media for events. No big surprise, I guess… From the social media seminars that I’ve been holding so far – mostly for small and medium-sized enterprises – it became obvious … Continue reading

Matchmaking Services by Deutsche Messe AG

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In my new assignment (which kind of keeps me busy, as you can tell from the decreased number of blog posts recently I work closely with Deutsche Messe AG in Hannover. Running some of the most important tech events like … Continue reading

spring Messe Management sucht neue Mitarbeiter! spring is recruiting!

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Wir sind auf Expansionskurs und suchen neue Mitarbeiter, die uns dabei unterstützen. Derzeit haben wir eine Reihe von Jobs ausgeschrieben, darunter Business Development Manager http://ow.ly/h3liw Digital Marketing Manager http://ow.ly/h3lfW Messe-Projektleiter  http://ow.ly/h3lrX Ferner suche ich Leute in den Bereichen Presse und Grafik. Eine komplette … Continue reading

New assignment since 1 January 2013

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Dear readers, First of all, I’d like to wish you all the best for 2013! I hope you had a good start of the year. Since 1 January 2013, I pursue a new assignment – of course in the events … Continue reading

7 Tipps: Community Building für Messen und Events mit XING Gruppen

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XING ist das führende B-2-B Netzwerk im deutschsprachigen Raum  Es erlaubt auch Event- und Messeveranstaltern, über die Veranstaltung hinaus eine Community aufzubauen und mit Leben zu füllen. Für diesen Zweck bietet das Netzwerk die Gruppen-Funktionalität an. Aktuell gibt es bei … Continue reading

Zeitgeist 2012

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A great review video by Google. It shows how traditional and social media are becoming more and more entwined around each other.

Very emotional look back on some of the highlights that moved us in the last 12 months.

From an event manager’s standpoint, there is not doubt the most spectacular event in 2012 were the London Olympics. The Opening show was simply fantastic!

When it comes to creating an emotional platform for your brand, the Red Bull / Felix Baumgartner gig (Stratos skydive) is hard to beat. I do not think any other sponsoring project so far has had a similar worldwide impact like this one.

Wishing you all the best for the upcoming holiday season and a Happy New Year 2013!

Top 5 Ways to get into the Holiday Spirit with your Social Media Marketing Campaign

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This is a guest post by Emma-Julie Fox. Emma writes for Pitstop Media, a Vancouver based SEO company. Pitstop Media has been helping businesses across North America successfully increase their search visibility.  The holiday season is here, and there are … Continue reading