Content marketing is the buzzword of the hour, and rightly so! Promoting your events with a profound and detailed content marketing strategy has become indispensable, and it requires a lot more strategic thinking than just the occasional Facebook or Twitter post.
Clickz have put together a great list of 35 content marketing tools in an infographic, segmented by the phases
content promotion and
content marketing analytics.
Highly recommended when you design your event marketing workflows and routines!
One of the tools on the list is 99Designs. I have used the platform recently to create a logo for my music project bossancello, and I was absolutely fascinated by the scope and variety of results that the designers delivered via that platform! Hence, when you think about visualization of event content, icon design, logos and what have you, check out 99Designs to get access to affordable and swift solutions.
Preparing a presentation for CVBs (Convention Bureaux) and DMCs (Destination Marketing Companies), I am looking for destination marketeers that have succeeded in creating creative and outstanding campaigns on
to promote their destination as a MICE location. The focus will be primarily on campaigns targeting decision makers from the B2B and association sectors, not so much on the leisure industries.
Let me know if you came across some interesting campaigns, I am sure there are lots out there! Look forward to your comments!
One of my own favorites is the current campaign of Visit Holland: The Original Cool. It’s not entirely about business travel, but it does whet the appetite of B2B decision makers, too, don’t you agree?
Here’s a sample of their smart, bold and creative campaign:
Since December last year, I have endeavored to combine my passion for (live) music with my events background. Having played in bands almost my entire life from 16 onwards, I have decided to start a duo with Greek cello artist Konstantinos Kampanis, performing some of the songs and music that I love. Continue reading →
I had the pleasure to be invited as a speaker to Who stole my audience, a conference that took place in London on 24/25 April. Gallus Events staged this conference for meeting planners, aiming to provide a platform where new technologies and creative approaches for conferences, trade shows and events are discussed. Showing ways how to create atmospheres and spaces that support attendees to learn. Continue reading →
More and more companies start to realize that the philosophy and technologies of social media can improve not only external communication or recruitment. Applied cleverly, social media can take your internal communication, sharing of ideas, collaboration and know-how management to the next level.
At CeBIT 2014 in Hannover, graphic artist Anna Lena Schiller was present for the entire show duration and graphically recorded the event. A very impressive collection of visuals and murals has evolved from this, which allows to relive the events, the presentations, the hot topics and the curiosities that occured on those five days in Hannover/Germany.
Storify ist ein wunderbares Tool, um Tweets, Fotos, Videos, Facebook Posts, Instagrams etc. von einem Event in einer schönen Übersicht anzuordnen und dadurch einen tollen Eindruck von der Veranstaltung zu vermitteln.
Aktuell ist unser spring Messe Team auf der CeBIT in Hannover und organisiert dort den Karrierebereich job and career. Die Live-Story vom Event findet sich unter