All posts by Michael Heipel Concept & Consulting

About Michael Heipel Concept & Consulting

Messe- und Kongress-Professional, Business Coach und Ideengeber für B2B Events / Trade show and conference professional, business coach and provider of ideas for B2B events

Creative event marketing and sponsoring – More examples

Wandering off the beaten track in the way how we market events and present sponsors is a fascinating journey. Events are there to wow people – not to bore them with the same visuals, messages or sponsorship logo placements like before.

Browsing the web, you’ll find it is full of great examples where creative minds explore the unexpected.

Enjoy just a couple of great stuff I found recently at Brilliant ads!

Cool way to sponsor a sports event, presented by Pepperidge Farm soft bread
Care for a pizza during lunch break? That’s the way to present it! Pizza Kingdom with more cheese!
A beer sponsor needs a special and mouthwatering pitch! By the way: Tyskie, a Polish beer, is one of my absolute favourites.

Interactive billboards are of course highlights and can create outstanding experiences. Check out the Coca Cola campaign in Australia, great stuff!

35 content marketing tools for event marketeers

Content marketing is the buzzword of the hour, and rightly so! Promoting your events with a profound and detailed content marketing strategy has become indispensable, and it requires a lot more strategic thinking than just the occasional Facebook or Twitter post. 

Clickz have put together a great list of 35 content marketing tools in an infographic, segmented by the phases 

  • content research
  • content organisation
  • content creation
  • content promotion and 
  • content marketing analytics.

Highly recommended when you design your event marketing workflows and routines!

One of the tools on the list is 99Designs. I have used the platform recently to create a logo for my music project bossancello, and I was absolutely fascinated by the scope and variety of results that the designers delivered via that platform! Hence, when you think about visualization of event content, icon design, logos and what have you, check out 99Designs to get access to affordable and swift solutions. 


Looking for successful content and social media marketing by CVB

Preparing a presentation for CVBs (Convention Bureaux) and DMCs (Destination Marketing Companies), I am looking for destination marketeers that have succeeded in creating creative and outstanding campaigns on

  • Youtube
  • Twitter
  • Facebook
  • Instagram
  • Blogs

to promote their destination as a MICE location. The focus will be primarily on campaigns targeting decision makers from the B2B and association sectors, not so much on the leisure industries.

Let me know if you came across some interesting campaigns, I am sure there are lots out there! Look forward to your comments!

One of my own favorites is the current campaign of Visit Holland: The Original Cool. It’s not entirely about business travel, but it does whet the appetite of B2B decision makers, too, don’t you agree?

Here’s a sample of their smart, bold and creative campaign: 

Planning a networking event in Frankfurt? Check out as your musical backdrop

And now for something completely different… ;-)


Since December last year, I have endeavored to combine my passion for (live) music with my events background. Having played in bands almost my entire life from 16 onwards, I have decided to start a duo with Greek cello artist Konstantinos Kampanis, performing some of the songs and music that I love. Continue reading

A simple and free tool to create animated stories

Adobe just released Adobe Voice, a new iPad app that’ll allow you to combine pictures, music, graphics and of course your own voice to tell your story.

That is a pretty easy tool to create pre-show videos for your conference or event, meeting the demand for more and more rich media content in your event marketing strategies!

Great – Look forward to seeing the first examples of how conference and trade show marketers are using it! I’ll test it myself over the weekend, I am sure ;-)

Creative marketing for events: Some hot examples

I had the pleasure to be invited as a speaker to Who stole my audience, a conference that took place in London on 24/25 April. Gallus Events staged this conference for meeting planners, aiming to provide a platform where new technologies and creative approaches for conferences, trade shows and events are discussed. Showing ways how to create atmospheres and spaces that support attendees to learn.  Continue reading

Social technologies to improve internal communications

More and more companies start to realize that the philosophy and technologies of social media can improve not only external communication or recruitment. Applied cleverly, social media can take your internal communication, sharing of ideas, collaboration and know-how management to the next level.


Continue reading

Came across creative event promotion and marketing? Let’s share!

My dear blog readers, I have a favor to ask you!

Most of you are in the events industry, staging conferences, events or trade shows. And you are interested in creative ways to market events, engage audiences and promote your projects.

On April 25, I’ll be holding a presentation in London, at Gallus Events’ Who stole my audience?


Continue reading