Yesterday Marketo Blogger Jon Miller posted a nice synopsis from a recent study on B2B buy behavior and social marketing. His information came from a study called The annual Buyersphere report conducted by BaseOne. He provides a disclaimer that the study was conducted in the European market, but he added that the results are likely a good representative of universal behavior.
This study can provide good food for thought on how to allocate budgets for tradeshow marketing. While the social media "stars" Twitter, Facebook and LinkedIn appear to be not overly useful and not overly freqented in B2B Marketing, the study reveals significant differences in age groups.
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