In my early days in events and trade show management, someone said to me “Once you’re on that rollercoaster, it’s pretty hard to get off“. And they were right.
Now, some young talent might be thinking about whether their career should take them into B2B events, conferences, trade shows and stuff like that (rather than in wedding planning, accounting or even banking)
Let me give you my 10 points that make me love what I do and motivate me to get up in the morning and welcome every new day in this fascinating business!
In the blog post, Bruno Oliveira, Tech Lead of the I/O app project states “If one of the goals of the app is to be useful to conference attendees, the other primary goal is to serve as a practical example of best practices for Android app design and development.”
Wandering off the beaten track in the way how we market events and present sponsors is a fascinating journey. Events are there to wow people – not to bore them with the same visuals, messages or sponsorship logo placements like before.
Browsing the web, you’ll find it is full of great examples where creative minds explore the unexpected.
Enjoy just a couple of great stuff I found recently at Brilliant ads!
Interactive billboards are of course highlights and can create outstanding experiences. Check out the Coca Cola campaign in Australia, great stuff!
Content marketing is the buzzword of the hour, and rightly so! Promoting your events with a profound and detailed content marketing strategy has become indispensable, and it requires a lot more strategic thinking than just the occasional Facebook or Twitter post.
Clickz have put together a great list of 35 content marketing tools in an infographic, segmented by the phases
content promotion and
content marketing analytics.
Highly recommended when you design your event marketing workflows and routines!
One of the tools on the list is 99Designs. I have used the platform recently to create a logo for my music project bossancello, and I was absolutely fascinated by the scope and variety of results that the designers delivered via that platform! Hence, when you think about visualization of event content, icon design, logos and what have you, check out 99Designs to get access to affordable and swift solutions.
Preparing a presentation for CVBs (Convention Bureaux) and DMCs (Destination Marketing Companies), I am looking for destination marketeers that have succeeded in creating creative and outstanding campaigns on
to promote their destination as a MICE location. The focus will be primarily on campaigns targeting decision makers from the B2B and association sectors, not so much on the leisure industries.
Let me know if you came across some interesting campaigns, I am sure there are lots out there! Look forward to your comments!
One of my own favorites is the current campaign of Visit Holland: The Original Cool. It’s not entirely about business travel, but it does whet the appetite of B2B decision makers, too, don’t you agree?
Here’s a sample of their smart, bold and creative campaign:
Since December last year, I have endeavored to combine my passion for (live) music with my events background. Having played in bands almost my entire life from 16 onwards, I have decided to start a duo with Greek cello artist Konstantinos Kampanis, performing some of the songs and music that I love. Continue reading →