Seminar-Review: Social Media in Verbundgruppen

Am 26. April hatte ich das Vergnügen, ein Seminar für die Akademie der Verbundgruppen in Montabaur zum Thema Social Media zu leiten. Es nahmen vorrangig Marketing- und Werbeleiter aus gewerblichen Verbundgruppen teil: Assima, Büroring, Carat, Coba, Eurobaustoff, Euronics, Fotoco, Land-Gut-Hotels-Gruppe, … Continue reading →

3000 Follower on Twitter! Thanks so much!

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I can’t believe it! Thanks to more than 3000 Twitter followers for the trust and support. I hope to remain relevant to you guys when it comes to sharing content about innovative event marketing and social media. Follower # 3000 … Continue reading →

10 Best Practices How To Write Your Event Blog

For a lot of event organizers, content marketing is still in a very early phase. Writing an event blog is a great tool, but you can make a lot of mistakes. They can be easily avoided. Here’s a checklist of … Continue reading →

What content marketing can do for you to sell out your conference

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Have you started tapping into the realm of content marketing for your conference or trade show? Not yet..? Well, think again. With the rise of social media marketing for events, it has become more and more obvious that the most … Continue reading →

Meet my friendly colleagues involved with the World Publishing Expo 2012 in Madrid!

Meet my friendly colleagues involved with the World Publishing Expo 2012 in Madrid!

I am very happy to manage this team of dedicated and shiny people! On our event blog, you’ll find their responsibilities and contact details.

Tech trend report for event professionals from ProLight + Sound Frankfurt 2012

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The Frankfurt Music Fair and the parallel ProLight + Sound are fixed dates in my agenda. First of all, because I love to meet again friends from the time when I was running music projects and was responsible for the … Continue reading →

Elevator pitches and case study contributions: New concepts for the World Publishing Expo Madrid

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Besides a quite significant re-branding and refreshment of the Expo design and “personality”, we have created some new presentation platforms for suppliers at the World Publishing Expo. The goal is to further position the show as the leading showcase for … Continue reading →

World Newspaper Congress / World Editors Forum Kiev 2012 Event Blog

Here’s a recent article I wrote for the World Newspaper Congress / World Editors Forum Kiev 2012 Event blog http://ow.ly/9TONF It is presenting the first exhibitors that have signed up for the accompanying lobby exhibition.

Live Entertainment Awards in Frankfurt: Warum das letztlich doch kein sooo toller Event war…

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Gestern abend fand in der Frankfurter Festhalle die Verleihung der diesjährigen Live Entertainment Awards statt. Die Macher hinter den Tourneen, Clubbetreiber, Konzert- und Festivalveranstalter, Venues, Impressarios etc. feiern sich selbst und herausragende Leistungen wie Festival des Jahres, Künstlermanager des Jahres, … Continue reading →

NFC (Near Field Communication) wird Handel, Messen und Events beflügeln

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Auf der diesjährigen CeBIT war NFC Near Field Communication eines der großen Themen. Knapp gesagt geht es darum, dass Handys, Ausweise, Kreditkarten etc. mit einem Funkchip ausgestattet werden, der Datenaustausch im Nahfeld (near field) ermöglicht. Dazu gehören neben Zahlvorgängen auch … Continue reading →