Seminar-Review: Social Media in Verbundgruppen

Gallery

Am 26. April hatte ich das Vergnügen, ein Seminar für die Akademie der Verbundgruppen in Montabaur zum Thema Social Media zu leiten. Es nahmen vorrangig Marketing- und Werbeleiter aus gewerblichen Verbundgruppen teil: Assima, Büroring, Carat, Coba, Eurobaustoff, Euronics, Fotoco, Land-Gut-Hotels-Gruppe, … Continue reading

3000 Follower on Twitter! Thanks so much!

Gallery

This gallery contains 1 photo.

I can’t believe it! Thanks to more than 3000 Twitter followers for the trust and support. I hope to remain relevant to you guys when it comes to sharing content about innovative event marketing and social media. Follower # 3000 … Continue reading

10 Best Practices How To Write Your Event Blog

Gallery

For a lot of event organizers, content marketing is still in a very early phase. Writing an event blog is a great tool, but you can make a lot of mistakes. They can be easily avoided. Here’s a checklist of … Continue reading

What content marketing can do for you to sell out your conference

Gallery

This gallery contains 1 photo.

Have you started tapping into the realm of content marketing for your conference or trade show? Not yet..? Well, think again. With the rise of social media marketing for events, it has become more and more obvious that the most … Continue reading

Tech trend report for event professionals from ProLight + Sound Frankfurt 2012

Gallery

This gallery contains 3 photos.

The Frankfurt Music Fair and the parallel ProLight + Sound are fixed dates in my agenda. First of all, because I love to meet again friends from the time when I was running music projects and was responsible for the … Continue reading

Elevator pitches and case study contributions: New concepts for the World Publishing Expo Madrid

Gallery

This gallery contains 1 photo.

Besides a quite significant re-branding and refreshment of the Expo design and “personality”, we have created some new presentation platforms for suppliers at the World Publishing Expo. The goal is to further position the show as the leading showcase for … Continue reading

World Newspaper Congress / World Editors Forum Kiev 2012 Event Blog

Gallery

Here’s a recent article I wrote for the World Newspaper Congress / World Editors Forum Kiev 2012 Event blog http://ow.ly/9TONF It is presenting the first exhibitors that have signed up for the accompanying lobby exhibition.

Live Entertainment Awards in Frankfurt: Warum das letztlich doch kein sooo toller Event war…

Gallery

This gallery contains 1 photo.

Gestern abend fand in der Frankfurter Festhalle die Verleihung der diesjährigen Live Entertainment Awards statt. Die Macher hinter den Tourneen, Clubbetreiber, Konzert- und Festivalveranstalter, Venues, Impressarios etc. feiern sich selbst und herausragende Leistungen wie Festival des Jahres, Künstlermanager des Jahres, … Continue reading

NFC (Near Field Communication) wird Handel, Messen und Events beflügeln

Gallery

This gallery contains 1 photo.

Auf der diesjährigen CeBIT war NFC Near Field Communication eines der großen Themen. Knapp gesagt geht es darum, dass Handys, Ausweise, Kreditkarten etc. mit einem Funkchip ausgestattet werden, der Datenaustausch im Nahfeld (near field) ermöglicht. Dazu gehören neben Zahlvorgängen auch … Continue reading