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While this is a funny way to look at the benefits of good old paper publications, IKEA have been very early adopters of the latest cross-media technologies, combining print with digital features. Try scanning pages in the catalogue with the specific IKEA app, and then a whole world of rich media features surfaces!
At first glance, the bare figures that Comscore have revealed last week can be pretty discouraging for event app providers – as well as for organizers implementing an app for their conference, exhibition or event.
In Germany, two thirds of the 40 million smartphone users haven’t downloaded a single app during the last month! People have become reluctant to add more and more apps to their phones.
Du to the fact that smartphone penetration is still on the rise, the app economy is growing, but at a decreasing rate. Market saturation is coming nearer.
While downloads are decreasing, internet usage via mobile apps is on the rise. In the USA, digital media time spent on mobile apps is already at 52%! People have their favorite apps that they use more and more often.
Overall, digital media time spent on mobile platforms (apps, browser) in the USA is at 60%, desktop down to 40%, with a strong tendency towards further mobile internet growth.
In Germany, the most used apps are Facebook (including WhatsApp and Instagram), Google (incl. maps, search, YouTube), Amazon, Ebay, Weather and a couple of news apps including Kicker (football). That… is pretty much it.
Today we’re announcing some improvements to News Feed to help people find the posts and links from publishers that are most interesting and relevant, and to continue to weed out stories that people frequently tell us are spammy and that they don’t want to see. We’re making two updates, the first to reduce click-baiting headlines, and the second to help people see links shared on Facebook in the best format.
“Click-baiting” is when a publisher posts a link with a headline that encourages people to click to see more, without telling them much information about what they will see. Posts like these tend to get a lot of clicks, which means that these posts get shown to more people, and get shown higher up in News Feed.
However, when we asked people in an initial survey…
In my early days in events and trade show management, someone said to me “Once you’re on that rollercoaster, it’s pretty hard to get off“. And they were right.
Now, some young talent might be thinking about whether their career should take them into B2B events, conferences, trade shows and stuff like that (rather than in wedding planning, accounting or even banking)
Let me give you my 10 points that make me love what I do and motivate me to get up in the morning and welcome every new day in this fascinating business!
In the blog post, Bruno Oliveira, Tech Lead of the I/O app project states “If one of the goals of the app is to be useful to conference attendees, the other primary goal is to serve as a practical example of best practices for Android app design and development.”